Magazine

Comment from Stephen Upstone, CEO of LoopMe Media and UK Chair of the Mobile Advertising Association on Amazon’s acquisition of Twitch:

With mobile gaming becoming and $100bn market by 2017 this is big business that is going through a rapid transformation creating the ability for large companies like Amazon to profit. Other similar moves from Facebook to purchase Oculus, the purchase this month of Chinese Games company Funplus for $960m and the recent Supercell acquisition by Softbank for $3bn continue to show that mobile gaming is hot and defining mobile advertising.'