Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.

In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That’s four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%).

At Casino Life we have just reached 2,000 LinkedIn members… why not join us?

The April edition has actually been up on the website for a while but due to easter (yes, its a week later here in Ukraine) I forgot to add it here.

Its over at www.casinolifemagazine.com and features our speacial focus on Technology in Casinos with a neat foreword by Simon Thomas – CEO at the Hippodrome.

Casino Life was to the fore at the recent ECA Slot Summit held in Hannover which was attended by 70+ delegates from countries including Germany, The Netherlands, Austria, Switzerland, Luxembourg and Scandinavia.

Through simultaneous translation, German and English-speaking experts talked about a wide range of subjects aimed at improving the casino slot floor – through effective marketing, performance assessment and matching player profile to game type. The programme also included product presentations and sneak technology previews from the leading slot manufacturers and over the three days delegates, speakers and sponsors enjoyed the chance to meet and discuss the challenges faced by the modern casino and the opportunities that are available though new technology.

Lucien Wijsman, the organizer of the events said, ”From the feedback we have received from delegates and sponsors the event has been a very unique event for Germany and the RP5 Casino in Hannover was a wonderful venue. Slot Managers will be starting back at their casinos next week revitalized and with fresh ideas to maximize the potential of their slot floor”

Casino Life will be the International Media Partner for the next Slot Summit to be held in Enghien-les-Bains, Francein September 2012. To register please visit www.slotsummit.com

Photographs of the event are available for free download at: http://www.box.com/s/b8e80093ada7f5035887

The European Casino Association

The ECA Slot Summits are fully supported by the European Casino Association as they address many of the issues facing its members in a practical and helpful way. At each Slot Summit, casino managers, slot managers and marketing staff are taken through the key elements of building a successful slot floor – from recognizing the types of players to choosing the right game volatility to maximize revenue and encourage return visits. The unique events also allow effective business networking between delegates, speakers and manufacturers in a relaxed setting through networking receptions.

The Hannover event was sponsored by leading international manufacturers: Ainsworth Game Technology, Alfa Street, Austrian Gaming Industries, Bally Technologies, Inspired Gaming, IGT, Gaming Support, Spielo International, Konami, and EGT.