Over the past two years, the sports industry has come to view professional video gaming as an opportunity. Owners spent millions buying esports franchises, cable channels began airing tournaments and advertisers rushed to reach young gamers.
Team Dignitas will compete and practice using HyperX headsets, keyboards, mice and mousepads, and when a 76ers gaming franchise debuts next year in the newly-formed NBA 2K esports league, players will use HyperX headsets. Financial terms of the partnership weren’t disclosed.
Sixers owners Josh Harris and David Blitzer bought Team Dignitas in September 2016, becoming the first traditional sports ownership group to buy into competitive video gaming. The pair recently folded all of their sports assets, which include the English Premier League team Crystal Palace, the NHL’s New Jersey Devils and Newark’s Prudential Center, into one holding company, called Harris Blitzer Sports & Entertainment.