LAS VEGAS, May 15, 2013 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced its innovative and award-winning iVIEW Display Manager™ (DM) with Elite Bonusing Suite™ (EBS) and Virtual Racing™ NASCAR® powered three GUINNESS WORLD RECORDS® achievements at Mohegan Sun in Uncasville, Conn.
Bally and Mohegan Sun set a pair of world records for “World’s Largest Slot Tournament” and “Most Slot Machines Running the Same Game Simultaneously” on April 27. They followed up by claiming the “Largest Virtual Race” record on May 11.
“These were great days for our property,” said Mohegan Sun President and Chief Executive Officer Bobby Soper. “We were thrilled to work with Bally Technologies to provide a tremendous amount of excitement on the casino floor and drive thousands of guests to our casinos. These were exactly the type of events that get people excited to visit Mohegan Sun and help set us apart.”
A total of 3,001 Mohegan Sun guests competed in the April 27 tournament to capture the records for “World’s Largest Slot Tournament” and “Most Machines Running the Same Game Simultaneously.” Prizes were awarded for the top 200 winners with $100,000 up for grabs and the first-place winner walking away with $50,000 cash.
Virtual Racing NASCAR, which made its Northeastern debut at Mohegan Sun, set a new record with 4,230 participants competing in the event. Roughly 588 players split a $100,000 prize pool, with each person who selected Dale Earnhardt Jr. winning $170 in free play.
“We are so excited that Virtual Racing NASCAR was a hit with players who had an amazing time racing with their favorite drivers,” said NASCAR Vice President of Licensing and Consumer Products Blake Davidson. “NASCAR is one of the most popular and entertaining sports, and that atmosphere of competition fits in perfectly with the excitement on a casino floor.”
Bally’s EBS Virtual Racing promotional tool has already been a huge hit, creating floor-wide excitement on casino floors across America, driving coin-in, carded play, and new players’ club signups. Now Virtual Racing features a NASCAR-themed car-racing event that lets players choose their favorite driver and cheer him across the finish line.
Players selected one of eight famous NASCAR drivers—Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr.—from the touch-screen on the iVIEW™ or iVIEW DM player-user-interface on each of Mohegan Sun’s slot or video-poker machines.
With Bally’s iVIEW DM and DM Tournaments, any machine with the technology installed, anywhere on the floor, can be turned into a tournament slot and then turned back to normal game-play mode immediately following the tournament. The technology enables casino operators to remove under-performing games from the floor, rather than retaining them just for tournaments.
Representatives from GUINNESS WORLD RECORDS were on hand to verify the world records on both days. The events took place throughout Mohegan’s three casinos across more than 5,000 games.
“These events were tremendous examples of how EBS applications can create an amazing level of anticipation and excitement across a casino floor, while helping to increase revenues for a casino operator,” said Bally Technologies President and Chief Executive Officer Ramesh Srinivasan. “We are proud to have partnered with Mohegan Sun on these record-setting tournaments.”
Previously, Bally Technologies and Pechanga Resort & Casino in Temecula, Calif. set records for the “World’s Largest Slot Tournament” and “Most Slot Machines Running the Same Game Simultaneously” when 2,885 players competed in a slot tournament at the Southern California property in February 2012. The “Largest Virtual Race” record was set for the first time at Mohegan Sun.
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter, find us on Pinterest and view us on YouTube.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.