Mon 21st July, 2014  A Bet A has finalised a deal to allow British and Northern Irish bookmakers to bet into the UK Tote pool with their new integration: Tote Express.

The specialist supplier, who service operators in the UK and Ireland as well as 22 global territories, has released new software which will go live later this month.

In doing so, it will allow over 500 regional bookmakers to offer customers betting on popular products including the Tote Scoop6 and Tote Jackpot.

A Bet A operations manager Jason Hardman said: “Modern EPOS systems like ours help to level the playing field for independents.

“It’s great that our customers will soon experience the same pool betting opportunities as those in the bigger chains, including forthcoming meetings at Glorious Goodwood and the St Leger.”

Hardman is confident the system will be adapted shortly to allow bookmakers in the Republic of Ireland to bet into the pool too, along with others overseas.

A Bet A, who also supply call centre and online transactional software, recently provided a portable EPOS system to Betway, allowing them to activate their sponsorship of the PDC’s Premier League Darts.

A version of the system made its debut at Cheltenham Festival in March when leading bookie Coral introduced it in order to provide a better customer experience for their VIPs.

About A Bet A Technology

A Bet A was founded in 1990 as a specialist provider of betting transactional systems and has established itself as a leading supplier of betting systems across the UK, Ireland and worldwide. The company provides robust, reliable and cost-effective Retail/EPOS, Call Centre, and Online Bookmaking operations. A Bet A prides itself as an innovative, forward-looking operation, responsive to industry trends and customer needs. Their platforms and systems help bookmakers, whether they are a small operator or a large chain, cut operating costs and improve trading margins.