London, England, June 6th 2014 COLOSSUS BETS, operator of The £10,000,000 Colossus, the world’s biggest football and sports jackpots, has today announced that BETDAQ The Sports Betting Exchange has become its first live UK B2B partner.

The partnership enables BETDAQ to offer over £100 million of guaranteed Colossus Bets prize pools throughout the World Cup to its betting exchange players.

Lewis Findlay CEO of BETDAQ  said: “With the £10,000,000 Colossus on offer every few days of the World Cup, our clients can win £10,000,000 on a jackpot every time England plays, so we are greatly looking forward to providing our betting exchange customers with this proposition which is truly unique and ground-breaking for this World Cup and into next season’s Premier league.”

Bernard Marantelli, founder and CEO of Colossus Bets added: “I’m delighted that one of world’s leading betting exchanges, BETDAQ, has become our first UK B2B partner. With our products, BETDAQ has the ability to offer their exchange customers, unprecedented lottery-sized football jackpots and our patented Fractional Cash-In feature, a world first in betting.”

“BETDAQ will be offering new customers risk free chances to play and win The £10,000,000 Colossus from 09/06/2014, running throughout the duration of the World Cup. Free chances to win £10,000,000 - you can’t ask for more than that”.

“Fractional Cash-In allows players to bank profits on part of a ‘live’ ticket whilst retaining the remaining part of the ticket to play for a corresponding share of the jackpot prize and should become industry standard given the ever increasing popularity of multiples and in-play betting.”