Betware strengthens its Commercial Team with the appointment of lottery veteran Frank Cecchini as CCO



Reykjavik, Iceland and Vienna, Austria, 16 June 2014. Betware is proud to announce that Frank Cecchini, former Regional Vice President of GTECH Sp.A. for Central Europe, has been appointed by Betware to lead the commercial team as Chief Commercial Officer.

Frank Cecchini will assume the role of Chief Commercial Officer (CCO) and will be responsible for the Sales, Marketing and Account Management strategy of the company.

Stefan Hrafnkelsson, Betware’s CEO, said: “We are delighted that Frank Cecchini has joined our team and are convinced that his tremendous lottery market experience, communication and innovation skills will greatly enhance Betware’s market expansion plans. Frank joins us at a very exciting time; after finalizing the acquisition process, together with our new owners NOVOMATIC AG Betware now focuses on a complete 360 degree solution for lotteries.”

During his professional career Frank Cecchini has spent over 14 years in the lottery industry, in various roles, both technical and commercial. Since 2004 Frank Cecchini was an Account Development Manager until 2010 when he became Regional Vice President at GTECH for Central Europe where he was responsible for business development and account manage­ment for Switzerland, Luxembourg, Germany, Austria, Belgium, the Netherlands and Italy. Prior to joining GTECH he was a General Manager at Olympus UK where he managed the EMEA region operations. Frank Cecchini studied Electrical and Electronic Engineering at De Montfort University in the UK and speaks English, Italian and French. He is 49 years old and married with three children.

“I am extremely happy to join Betware and become part of the NOVOMATIC family as there are exciting times ahead following the joining of forces by NOVOMATIC and Betware. I am convinced that the strength of NOVOMATIC, combined with the innovative DNA of Betware will deliver new solutions and opportunities that will add tremendous value to the lottery market”, says Frank Cecchini, Betware’s Chief Commercial Officer.

About Betware -

Since its inception in 1998 Betware has been a pioneer in developing interactive gaming solutions for the gaming industry with a main focus on lotteries. This focus kindled NOVOMATIC’s interest in acquiring Betware in 2013. Betware’s customers are domestic and international lotteries and gaming operators. Betware provides solutions solely to gaming operators that have a license in their jurisdiction. The company launched the ?rst ever Internet-based gaming solution for a state lottery, when it developed a sports betting solution for the Icelandic Soccer pools. Ever since then, Betware has continued to develop solutions that enable gaming operators to expand their business with sales through the Internet and mobile phones. Betware has an ISO 27001 certification and SCS certification from the World Lottery Association.


The NOVOMATIC Group is one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world. The group employs more than 20,000 staff worldwide (3,000 in Austria). Founded by entrepreneur Professor Johann F. Graf, the group has locations in 45 countries and exports high-tech electronic gaming equipment to 80 countries. The group operates more than 230,000 gaming machines in its about 1,500 plus traditional and electronic casinos as well as via rental concepts. Part of the group is also Admiral Sportwetten GmbH, Austria's leading sports betting operator with more than 205 outlets as well as the Vienna based online gaming specialist Greentube Internet Entertainment Solutions GmbH.