LAS VEGAS, July 29, 2014 — Double Eagle Hotel & Casino in Cripple Creek, Colo. will utilize the award-winning iVIEW Display Manager (DM) and Elite Bonusing Suite (EBS) from Bally Technologies, Inc. (NYSE: BYI) (“Bally” or the “Company”) across more than 300 video gaming machines to provide its guests with player-centric bonusing events like U-Spin Bonusing, DM Tournaments, Virtual Racing, and Flex Rewards.
“We believe Bally’s unique Systems solutions fit our continual goals of providing a first-class gaming experience to our loyal patrons,” said Gilbert Sisneros, Double Eagle Hotel & Casino General Manager. “EBS applications will enable our property to generate new levels of excitement for players through events that keep players engaged by offering more chances to win. Additionally, these products can provide a tremendous return-on-investment by increasing play across the casino floor.”
With iVIEW DM, casino operators can present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play – creating excitement across the casino. iVIEW DM is backward compatible on most gaming devices with a touch-screen display.
EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across North America.
“We are thrilled that Double Eagle Casino is becoming the first property in the state to use Bally’s Systems to directly engage players at the point of play,” said Bally Technologies’ Senior Vice President of North American Sales and Corporate Marketing Robert Parente. “We are confident that the property will gain a competitive advantage by using iVIEW DM and the exciting EBS applications to provide superior customer service and innovative bonusing that keeps players coming back.”
Double Eagle Hotel & Casino has also selected Bally’s CoolSign media-management solution. CoolSign enables casino operators to showcase bonusing events, such as Virtual Racing, on digital media throughout the casino resort, further enhancing the excitement and anticipation that these types of floor-wide bonuses provide.
About Bally Technologies, Inc.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.