Grant Humphrey, Betting and Gaming lead at EY, comments on today’s sports betting ad ban:

 

“The major industry players coming together, voluntarily, is the strongest signal yet that there is a serious commitment to tackle the negative sentiment the sector is facing – in spite of the fact this will hit top line revenues for all.

“Most in the industry recognise that the advertising saturation had become too much but it’s the smaller bookies that rely on advertising for brand presence that will feel this the most.

“This could be the thin end of the wedge as there could be calls for further restrictions in advertising, such as pre-watershed, which could have a heavier impact.”

 

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