LONDON (1 September) – The finding, part of the Wave 2 of New Jersey Player Survey conducted by Commercial Intelligence in June 2014, suggests that regulated iGaming has been effective at bringing a younger player demographic to bricks and mortar gaming establishments.
The data released in two stages in February (Wave 1) and in June (Wave 2) reports other positive effects of iGaming regulation in the state, most importantly a significant decline in proportion of those playing on non-approved sites, with a reduced 16 percent of players declaring in June that they kept loyal to the sites they had been using before November 2013 against the 24 percent in February.
The findings in both Wave 1 and Wave 2 reports provide an indication of how US online gamblers behave across a multitude of platforms, including laptop, smartphone and tablet, what games they choose to play, how they respond to various incentives and marketing initiatives, which brands they are loyal to, how they rate customer services and what problems they encounter when gambling online.
As such, these sought after reports have been praised by industry experts as unique and ‘one-of-its kind source of information’, crucial to anyone planning to launch or already operating in the USA. Luisa Woods, Director of Online and Internet Marketing at Tropicana commented: "Resources like this, which provide an unbiased view of the broader marketplace and how our players perceive the service we’re delivering, are invaluable in benchmarking and identifying opportunities for growth.”
Jim Ryan, CEO of Pala Interactive said: "We found the consumer insight survey for the New Jersey online gambling market to be an incredibly useful tool in helping us plan our go-to-market strategy."