LAS VEGAS, May 16, 2013 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced Virtual Racing™ NASCAR® will make its New Jersey debut at the Golden Nugget Atlantic City May 16-19.
Bally’s Elite Bonusing Suite™ Virtual Racing promotional tool has already been a huge hit creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new players’ club signups, and tremendous excitement. Now – for the first time in Atlantic City – Virtual Racing will feature a NASCAR-themed car racing promotion that lets players at any slot machine on the casino floor actually choose their favorite driver and cheer him across the finish line.
Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEW™ or iVIEW Display Manager (DM) player-user-interface on each of Golden Nugget Atlantic City’s slot or video-poker machines.
Qualified players who select the winning driver will split a guaranteed prize pool of $50,000 in bonus credits daily during the promotion.
The Golden Nugget Atlantic City will host daily races at 2 p.m., 5 p.m., 8 p.m., and 11 p.m. The virtual-racing events are available on all of the casino’s gaming machines – without interrupting game play.
“At the Golden Nugget Atlantic City, we aim to give players a thoroughly exciting gaming experience and we are doing that once again as the first casino in the city to offer the excitement of floor-wide Virtual Racing NASCAR events,” said Golden Nugget Atlantic City Executive Vice President and General Manager Tom Pohlman. “It’s going to be a great few days for our players as they compete to win while enjoying the thrill of America’s no. 1 spectator sport.”
The Golden Nugget Atlantic City is also using EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™.
“We are honored to continue our partnership with the world-class Golden Nugget Atlantic City,” said Bruce Rowe, Bally Technologies’ Senior Vice President of Strategy and Customer Relations. “Being the first casino in Atlantic City to offer Virtual Racing NASCAR will help them continue to build casino excitement and player loyalty.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.