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ICE London creates ‘revolutionary’ AR treasure hunt to help visitors 'Step, Look, Dive and Leap into the Future'

Extending the ‘Step into the Future’ theme for 2020, ICE London has unveiled its latest pioneering initiative courtesy of a large-scale Augmented Reality (AR) invitation which will lead to an immersive first of its kind at-show experience for attending delegates.

Pitch ICE extends final call to rule-breaking start-ups as submission deadline set to close

The application deadline for gaming start-ups to debut their companies to the wider gaming industry at Pitch ICE, which this year will take place in a new high profile location on the ICE London show floor, closes on Thursday, January 9, 2020 at 17:00 GMT.