In a crowded and competitive online gaming market like the UK, providing players with multiple payment options has become a key differentiator for casinos. One of the rising names in the e-wallet space is MuchBetter, which has steadily gained traction as a popular payment solution among British players.
To better understand the significance of MuchBetter and its potential for UK online casinos, we spoke with Joonas Karhu, CEO of the popular affiliate website Bojoko.com. With extensive knowledge of player behaviour and industry trends and a direct overview of which casinos allow players to deposit and withdraw with Muchbetter, Karhu is in an excellent position to comment on the trend.
In this interview, we’ll explore MuchBetter's appeal to British players, the current demand for casinos that offer it, and why adding this payment option could provide operators with an edge in an increasingly competitive marketplace. We have previously spoken with Bojoko's experts about what bonuses can increase your FTDs, but according to Karhu, adding niche payment methods like MuchBetter can also come with an FTD boost.
To what extent is MuchBetter currently being used in the UK iGaming space?
MuchBetter is still a relatively niche payment method in the UK, but it’s definitely growing in popularity. Based on our statistics, Muchbetter is currently accepted at less than 25% of the UK casinos we've reviewed. That’s quite a limited reach when compared to more established e-wallets like PayPal or Skrill, which are much more widely available.
However, despite its limited presence, we are seeing consistent demand from UK players for casinos that offer this payment method. In fact, hundreds of British players actively seek out online casinos that support MuchBetter every month.
For operators, this is an important signal that there’s untapped potential here. While it might not yet have the same widespread recognition as some other payment methods, incorporating MuchBetter can be a way for casinos to differentiate themselves and appeal to a growing, albeit niche, segment of players.
Given its current niche status, do you think UK casinos should be incorporating MuchBetter, and why?
Absolutely. While MuchBetter is still a niche payment method for casino payments, it’s growing, and there’s clear demand for it among UK players. Given that there’s still room for growth in terms of market penetration, operators have an opportunity to stay ahead of the curve and increase their FTDs.
For the British players who prefer using MuchBetter, the availability of this method can be a deciding factor when choosing where to register and deposit. As interest in the platform grows, early adopters of MuchBetter will be well-positioned to capture this growing demand.
Why is MuchBetter gaining popularity as a payment method in the UK market?
MuchBetter has become popular among UK players for a few key reasons. One of them is that MuchBetter is a fairly popular wallet for cryptocurrencies. While you can not yet use crypto when playing at UK casinos, this popularity means that many Brits will already have the e-wallet available.
At the end of the day, MuchBetter is a modern e-wallet designed with mobile-first functionality, which appeals to players who prefer managing their finances on their smartphones. The app itself is user-friendly and has a sleek, intuitive interface, making it easy for players to deposit and withdraw funds from their online casino accounts quickly.
MuchBetter also focuses heavily on security, which is a top priority for any payment method in the gaming industry. Players appreciate the additional safeguards like device pairing, biometric authentication, and dynamic security codes, which give them peace of mind when transferring funds. This level of trust is vital in a market where players want to feel assured that their financial details are protected.
Finally, MuchBetter offers competitive fees and reward schemes to users. Unlike some e-wallets that may charge higher transaction fees, MuchBetter is known for its cost-effectiveness.
Does the fact that crypto is not allowed in UKGC-regulated casinos place a limitation on MuchBetter’s appeal in the UK?
I think the big question is how much more popular MuchBetter might be if the regulations change. At present, MuchBetter can build up popularity in the crypto-sphere, which can only help its awareness. I think it is quite clear to all users that this is an e-wallet that also allows traditional FIAT currencies and can be used as a regular e-wallet, so there are no real downsides here.
How do you see the future of MuchBetter in the UK market, and what should operators keep in mind if they’re considering integrating it?
MuchBetter’s future in the UK market looks promising, but it will likely remain a niche payment option given the extreme competition in the iGaming space. There are so many e-wallets vying for market share. However, I believe that they will continue to build up their following and that, with this, the demand will continue to grow.
The trend towards faster, more secure, and more mobile-friendly payment options is undeniable, and MuchBetter ticks all of those boxes.
For operators, the key takeaway is that incorporating MuchBetter could provide a valuable point of differentiation in a crowded market. By offering a payment method that appeals to a specific segment of players, operators can attract those who are actively searching for this option and gain a competitive edge in terms of player acquisition.
