5th January 2024 | From January 1st 2024 Mr Sandi Brataševec took over the leadership of the Hit Company. The Hit Company, is the leading Slovenian player in the tourism and entertainment sector with over 1,500 employees.

Upon assuming the position of the President of the Management Board of Hit Company, Sandi Brataševec emphasized that Hit's competitive advantage will be based on professionalism and hospitality towards guests. The company will focus on streamlining business processes, investing in digitalization, and enhancing the quality of services offered. The new administration's priority will be to develop a five-year strategy that includes environmental, social, and governance factors, aiming to ensure long-term financial stability.

Image: President of the Management Board of Hit Company, Sandi Brataševec

President Sandi Brataševec brings extensive international experience in leadership positions in the public mobility and tourism sectors and has been a key figure in several renowned companies, such as Nomago.

Mr Sandi Brataševec is a Bachelor of Electrical Engineering and Master of Business Administration with more than 20 years of international experience in management positions in the public mobility and tourism industry, namely in Nomago, Avrigo and Izletnik Celje. He is one of the founders of Soča Rafting. He joins Hit from Nomago, which he led as Chief Executive Officer from 2018 to 2022, and most recently as an advisor to Nomago's Board of Directors and Chairman of the Board of Directors of Nomago Italia. He is Vice-Chairman of the Board of Directors of the Association of Slovenian Travel Agencies at the Slovenian Chamber of Commerce and Industry.