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Aristocrat leads the way with THE BIG PLAY

Aristocrat leads the way with THE BIG PLAY

Worldwide tour to continue on to EMEA with addition of ICE 2016 dates – by Andrew Behan

Having successfully completed star-studded performances at G2E and SAGSE, Aristocrat Technologies has now added new dates to its ‘Big Play’ tour with ICE 2016 providing the next stage on its global circuit.

“Every casino operator wants to make the big play – creating an experience for their player that is exciting, engaging and that builds loyalty,” says Chief Commercial Officer Maureen Sweeny, explaining the rationale behind Aristocrat’s latest comprehensive package of Class III gaming solutions.