Damien Connelly met with Max Lindenberg at NOVOMATIC Group headquarters in Austria

Are your Players Very Important?

Every single casino I have visited recently is making space for one machine: the NOVOSTAR V.I.P. slant top. In all my travels to visit and tour casinos, this is the first time I’ve witnessed every casino wanting to place the same machine on their floors.

NOVOMATIC has designed a real winner; one that generates over double the handle as the machines it replaces, according to Max Lindenberg, Director of Marketing for Austrian Gaming Industries. What’s even more intriguing, V.I.P. was created by the founder and majority shareholder of NOVOMATIC, Professor Johann F. Graf, himself, showing he still has the knack of understanding what players want.