“Our objective at Groupe JOA is to change the way people in France view casinos. We have 13% visitation from French consumers, and to grow we want to attract new customers,” commented Laurent Lassiaz, CEO of Groupe JOA.
Groupe JOA is definitely making changes to try and achieve growth. When I visited, I toured both its head office and its latest property, Casino de Montrond – you can read about that in the March issue of Casino Life. Montrond has some amazing features for a casino; it’s well worth visiting. And its décor is very bright and colourful…a design I found very pleasing and uplifting to experience.
“Our objective at Groupe JOA is to change the way people in France view casinos. We have 13% visitation from French consumers, and to grow we want to attract new customers,” commented Laurent Lassiaz, CEO of Groupe JOA.
