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JOA Acquires and Grows

Laurent Lassiaz, CEO of Groupe JOA, discusses the acquisition of Casino de Besançon and JOA’s developments with Damien Connelly

We are accelerating the development of Groupe JOA by making acquisitions of other casinos. On November 1, we completed the acquisition of Casino de Besançon from Groupe Lucien Barrière. We made this acquisition because it allows JOA to better serve the market in the newly created grande région Bourgogne Franche-Comté, which has a population of almost 3 million and whose major cities are Dijon and Besançon. Our acquisition of Casino de Besançon may also see JOA acquire some new Swiss customers, as the border with Switzerland is quite close.