Imagine Live is revolutionizing the fastest-growing segment in the casino sector: live gaming. From groundbreaking innovations to immersive storytelling, we deliver 'Live Casino Reimagined' to players worldwide. By Mark McGuinness.
Live casino continues to grow in popularity globally, what is driving this change?
The growth of live casino gaming worldwide is driven by shifting player preferences and advancements in technology. Today's players seek more than traditional gameplay—they want culturally rich narratives and authentic themes that resonate with their backgrounds
Unlike static Random Number Generator (RNG)-based games, live casinos offer a dynamic and immersive environment where players can interact in real-time with live dealers and other participants. This social aspect enhances trust, familiarity, and community, effectively bridging the gap between digital and physical casino experiences.
Incorporating culturally rich narratives adds depth to the gameplay, allowing players to connect emotionally with the game. When familiar or aspirational storytelling is involved, the gaming experience becomes an interactive journey rather than just a gamble.
At Imagine Live, we recognise the transient nature of gambling. Our mission, reflected in our slogan "Live Casino Reimagined," is to create gaming experiences that leave lasting impressions. By prioritising authenticity and relatability, we transform short gaming sessions into meaningful interactions that encourage players to return.
Imagine Live are at the forefront of delivering premium themed studios such as your new game ‘Roulette Rouge’. What is the importance of themed studios and unique features?
Live casino gaming is fundamentally changing the online gambling landscape, and themed studios are essential for engaging, monetising and retaining players effectively. Our studios go beyond mere aesthetics; they craft powerful narratives, unite diverse cultures, and build vibrant communities. It’s time to recognise the profound connections being forged between brands and players, and to embrace the future of interactive gaming confidently.
Our games, like Roulette Rouge, enchant players by blending breathtaking visuals with captivating narratives, fostering connections that transcend the game itself. With standout features like Crash Round and Rouge Wheel, providing limitless multipliers. Roulette Rouge introduces the first-ever progress bar in live casino gaming, allowing players to track their progression, creating a sense of achievement and encouraging extended play. These innovations not only captivate players but also empower operators to stand out in a fiercely competitive market.
At Imagine Live, themed studios are the cornerstone of an extraordinary player experience, transforming conventional gaming sessions into unforgettable adventures. Themed studios are incredibly adaptable, appealing to a wide range of player preferences and cultural backgrounds. They elevate engagement by presenting themes that resonate personally or provide aspiration, making each experience more relatable and enjoyable. In a fiercely competitive live casino landscape, these distinctive environments stand out, nurturing player loyalty and encouraging repeat visits.
For operators, themed studios like Roulette Rouge enhance brand identity and market attraction, driving player retention and satisfaction. They also empower operators to leverage cultural trends and storytelling, forging deep emotional connections worldwide.
At Imagine Live, themed studios are far more than just visual settings; they are essential to delivering premium live casino experiences that inspire, engage, and entertain. They exemplify our commitment to bringing innovation and storytelling to the forefront of live gaming, making each visit a thrilling escape that players will want to experience time and again.
How does Imagine Live leverage innovative tools like the Robot Arm to enhance player engagement and interaction, and what additional features are available to foster a stronger sense of community?
Imagine Live is passionately committed to transforming the player experience into something truly extraordinary. By introducing groundbreaking innovations and engaging features, we foster a vibrant community where interaction thrives. A prime example of our creativity is the Robot Arm, a first in the live casino industry and a captivating addition that injects a thrilling sense of dynamism into gameplay. This industry-first feature not only enhances the excitement but also offers players unique viewing angles, allowing them to feel closely connected to live dealers in a way that has never been done before in the entire gaming experience.
Use of modern technologies enriched with tools such as live chat creates interactivity that transforms each gaming session into a communal celebration, making it more entertaining and immersive.
Our offerings include bespoke studios tailored precisely to partner brand guidelines, ensuring a unique environment for each collaboration. Partner tailored tables provide personalised options available in the lobby, while customised uniforms align with partner branding, enhancing the overall experience. We also incorporate exciting tools like leaderboards and shared jackpot opportunities, which promote friendly competition and allow players to share in each other’s victories. Additionally, our gamified challenges and tournaments unite participants by creating shared objectives, foster a sense of camaraderie, and instill a feeling of accomplishment within the thriving player community. We also take pride in offering localised experiences and multilingual games in over 15 languages with native dealers, including English, Spanish, Portuguese, Romanian, Ukrainian, Turkish, Russian, etc. catering to our diverse player base.
With the opening of new studios in the heart of Bucharest Imagine live expands game and language portfolio with farther tailoring to different market needs.
By seamlessly blending cutting-edge technology with engaging social features, Imagine Live is on a mission to elevate player engagement to unprecedented heights within the industry. With each gaming session, we aim to make the experience more interactive, personalised, and interconnected for players across the globe.
Imagine Live has a stand 2D30, at ICE Barcelona, what can visitors expect?
First, visit Imagine Live at Stand 2D30 to experience Roulette Rouge, our flagship game show, alongside a portfolio of classic and culturally themed games. Step into the immersive cube to explore our entire range of games in depth. This interactive experience allows visitors to fully immerse themselves in the Imagine Live portfolio, discovering the unique features and innovations that set us apart. Discover how Imagine Live redefines live casino gaming with creativity and cutting-edge technology.
Also, visitors and delegates can experience our diverse portfolio of classic games, Asian-themed games, Indian games and game shows, including unmatched experience of Robin The Fair game show,
Dynamically Themed Blackjack: Our live blackjack games stand out with sleek, adaptable themes tailored to various player preferences. Experience how we create environments that enhance engagement and prolong gaming sessions.
Asian-Themed Studios: Immerse yourself in our Asian-themed games, featuring exquisitely designed studios inspired by traditional Asian motifs. These games are immensely popular globally, showcasing Imagine Live's ability to deliver tailored content with enhanced tools such as muti-play options that resonates with a broad audience.
Each game is crafted for accessibility, user-friendliness, and exceptional entertainment value, ensuring that operators can effectively engage a wide player base.
***This exclusive feature interview was originally published in Casino Life Magazines January 2025 edition Issue 173**
