Fontainebleau Rewards helps kick off Las Vegas’ newest resort. By David McKee
As it ramped up to its Dec. 13 grand opening, highlighted by a Justin Timberlake performance, Fontainebleau revealed something else up its sleeve: Las Vegas’ newest casino-loyalty program. Owners Fontainebleau Development rolled out Fontainebleau Rewards, a tiered, all-inclusive loyalty incentive that was designed to invite players into the inner circle of resort customers. It gives them opportunities to earn exclusive benefits and to gain “a passport to limitless luxury” on every stay.
It’s not a casino-only incentive program. No, Fontainebleau Rewards gives points for spending on retail, room nights, dining, bar-hopping, lounge entertainment, day life, nightlife, visits to the Lapis Spa & Wellness center, and to the gym.
“The Fontainebleau legacy is built on creating a personalized experience for every guest, and Fontainebleau Rewards takes that legacy to new heights,” explained resort President Mark Tricano. “Our loyalty program is focused on simplicity, transparency, and convenience, seamlessly integrating both gaming and non-gaming rewards. This empowers our members to effortlessly shape their unique journey through Fontainebleau Las Vegas.”
Members of Fontainebleau Rewards gain access to best-available room rates, special invitations and member-only offers. Comped rooms, free dining and slot-play credits are just some of the awards that can be racked up. Players can earn Bleau Points at the tables and slot machines, and then redeem them across select shopping venues, restaurants, Lapis Spa, nightlife abodes, for hotel rooms and other points of purchase, and with ease.
Slot players can not only earn Bleau Points but also Play Points that can be redeemed at certain machines in the casino, which boasts thousands of gaming positions.
The more points one earns, the more one’s tier status grows, unlocking ever-more-munificent Fontainebleau Rewards benefits. These include free self-parking (a rarity in contemporary Vegas) and free valet parking (Fridays and Saturdays excluded). This is followed by escalated Play Point bonuses and tier achievement dining credits at every elevated tier, and waiving of the resort fee for the top tiers.
For a full list of benefits, an enrollment form, terms and conditions, surf to fontainebleaulasvegas.com/rewards. Alert would-be guests who enrolled before Fontainebleau flung open its doors were eligible for a limited-time incentive. They also became entitled to pre-notification concerning new rewards.
Rewards tiers are Bleau (pronounced “Blue”), Silver, Gold and Royal. One can achieve the Bleau tier with no credits whatsoever. To become a Silver member requires 7,500 credits, while 40,000 gets you Gold Status. Ninety-thousand credits or more makes you Royal. Credits are earned January through December and must be redeemed by Dec. 31 of each year.
Incentives are accrued in the following ways: Tier Credits are earned via three points for every dollar of rated play at slots, video poker machines and table games, or five for every dollar spent in the hotel. Bleau Points are achieved the same way but without the table-game provision. Play Points rack up two per dollar of slot and video poker play.
In the words of Vital Vegas author Scott Roeben, “Fontainebleau has restored our faith in Las Vegas. It’s over-the-top, luxurious and simply spectacular. Simply put, Fontainebleau is to The Strip as Circa is to downtown.”
That’s quite an accolade. May the odds be ever in your favor, players.
ABOUT FONTAINEBLEAU LAS VEGAS
Fontainebleau Las Vegas is a 67-story, vertically integrated luxury resort opening December 13, 2023. Rooted in the 70-year history of the iconic Fontainebleau brand, Fontainebleau Las Vegas brings a legacy of timeless elegance and unparalleled service to the Strip. The resort’s thoughtful design allows guests to move effortlessly among 3,644 luxury hotel rooms and suites, 550,000 square feet of customizable meeting and convention space, 150,000 square feet of gaming space, a collection of world-class restaurants and shops, exquisite pools, vibrant nightlife, and vitality-enhancing spa and wellness offerings. Located at 2777 S. Las Vegas Blvd., adjacent to the acclaimed Las Vegas Convention Center expansion, Fontainebleau Las Vegas is created by Fontainebleau Development in partnership with Koch Real Estate Investments.
