The rise of the first online casino in 1994 would bring a lot of changes in the casino industry. Players who weren’t able to access physical locations would no longer need to worry as the entertainment would be brought as close to them as their fingertips. And that is actually one of the reasons why this sector has been growing rapidly.
In fact, looking at the statistics, Grand View Research places the global online casino market size at about $17.13 billion. As years have gone by, users have continued to change their preferences, especially now that tech innovations have made it possible to engage in a whole new way. Immediacy, for example, is one of the features that many modern players are seeking. So, in this article, we will look at how online casinos are adjusting to allow for such experiences.
The allure of instant gratification
Have you ever ordered an item that took ages to arrive? Do you remember how the experience was – the discomfort, the unrest and so on? This is definitely an experience you would never want to dream about again. In fact, Contimod claims that about 80% of buyers love same-day shipping. So, immediacy is not just a popular need in the casino industry but in other sectors as well.
It is no wonder that platforms like PikaNettiKasinot.com use such features to rank reputable casino platforms. No one wants to wait for ages before they can receive their funds, especially now that technologies like crypto have made it possible to complete transactions within seconds. You also want to access the gameplay immediately after depositing your funds. And you may be surprised to learn instant gratification is actually one of the reasons why many gamers keep returning.
Meeting the need for immediacy
What role can live chat play?
Imagine encountering a challenge when spinning the wheel and having to wait for several days before the support team can respond. Who would want such an experience when artificial intelligence has made it possible to receive nearly instant feedback? Actually, a study by ServiceBell claims that about half of consumers will do business again with a brand if it offers live chat.
As if that were not enough, compared to email and phone, live chat boasts the highest customer satisfaction level of about 73%. Businesses that respond to customer needs within five to ten seconds can actually increase their customer satisfaction rates to up to 84.7%. Remember that the casino industry is becoming very competitive, so you need to offer customer-centric experiences to stand out.
And taking advantage of live chat can really be of great value. This could be one of the reasons why live dealer games are attacking many players. In fact, do you know that, according to iGaming Business, live dealer games form almost half of the overall online casino market in some regions? The best part of these games is that they allow users to interact with live dealers in real-time without necessarily visiting physical locations. They can chat and receive immediate responses, which makes the gameplay more engaging.
The role of instant payouts
We have already hinted at how impatient we are with payments that take long to process. Why should you wait for ages to receive funds when there are actually technologies to facilitate near-instant transactions? Bitcoin, for instance, can allow one to receive funds within 10 minutes, while Ethereum could go to as low as five minutes.
It is no wonder that according to a recent survey, Bitcoin accounted for 73.3% of all crypto transactions in the previous year. That is not all – of all crypto transactions, 4% results from crypto and this percentage is fast increasing.
Digital payment methods are also changing things for players. Especially in the top ten countries with the most gambling activity, e-cards and wallets are the most popular payment methods. PayPal, for instance, is one of the methods you may never miss on a gambling platform.
These wallets often adopt secure technologies to ensure your transactions are safe. But you do not just want to transaction securely, the experience should also be seamless. In fact, a report published by PYMNTS pointed out that almost half of the churn in subscriptions was due to unsuccessful card payments. These figures support the reason as to why PayPal recently announced an alliance with Adyen to enhance the PayPal checkout.
Final thoughts
It is true that a lot is changing in the online casino industry, which could be the reason for the industry’s tremendous growth. We always want to find value for our money, and that’s why we may want to associate with brands that meet such demands. For instance, technology has now made it possible to access entertainment immediately, whether on the go, in the office or at home.
Allowing gamers to access games immediately after paying can be a great way to distinguish yourself. And not only that, you also want to ensure they can receive funds almost immediately by taking advantage of instant payment methods like e-wallets and crypto. Live chat comes in handy when you want to ensure players receive immediate responses. Looking ahead, we might see more of such technologies emerge to just make the gameplay more engaging.
