It shouldn't be a controversial thing to say that the online casino industry seems to be on a streak of consistent growth. Many factors can be said to be affecting this period of online casino growth, things such as changing laws and legislation, a growing acceptance of online gaming as a leisure activity in general, and technological advancements. But regardless of the ways that online casinos are improving or growing through other means, they also employ techniques to attempt to attract new users to experience what their platforms have to offer. There are many such techniques and we should consider them under the umbrella of advertising.
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This article will touch on a number of the different advertising techniques that online casinos like to use to make themselves stand out from the crowd and entice people to visit their platforms. We will also take a quick look at the more popular types of bonuses that online casino platforms typically offer.
What are the advertising techniques that casinos use?
Promos and special offers
A favorite tool in the advertising toolbox is the promo or special offer. This is a tried and tested method of attracting customers to just about any sort of business you could imagine, and it works just as well, or even better, when it comes to attracting new customers to online casino platforms. We will cover a larger swathe of the types of bonuses typically offered by casinos in a later section of this article, and you can find all listed here promo codes for US casinos if you are actively thinking about trying some out yourself.
The big three promos that online casino platforms like to use are welcome bonuses, free spins and no deposit bonuses. All three of these share something in common, they let the customer have a taste with little or no risk to themselves. The idea is that the games are so entertaining and fun that the customer will be happy to put some of their own money in, and then play long after the initial bonus is played through.
The siren song of the influencer
As social media has become such a popular part of many people's lives, influencer marketing has become big business. While these advertisements will function a little differently from a model trying on a free care package from a designer brand, the idea is generally the same. An influencer will be contracted to play on a certain platform for an amount of time or through an amount of money and to share videos and images of that time with their audience and, obviously, to be seen having a good time doing so.
Marketing via affiliation
Similar to how influencer marketing works, affiliate marketing involves the online casino allowing other entities to host links and otherwise promote them, giving them a flat sum or commission in return for clicks received from those links. By doing this form of marketing online casino platforms are casting a wide net in the hope of attracting people who wouldn't otherwise see adverts for them.
Details about bonuses
The welcome bonus
This is almost certainly the most common and most useful of all the bonuses offered by online casino platforms. New players joining the platform for the first time are offered a decently large free amount of currency that they can play with. Often these bonuses might require the input of money on behalf of the customer, which is then matched or added to by the casino. These bonuses are designed to attract new players and give them a taste of what the online casino platform has to offer.
The no-deposit bonus
This type of bonus is very similar to the welcome bonus, but while welcome bonuses are very common and are offered all the time, these are rarer and typically last for limited time periods. The idea here is that a customer, new or old, will find a code and input that code to receive free currency or free games that they can then use without having to ante up any of their own money. A usual caveat to these types of bonuses is that any winnings gained through the free games have to be played a certain number of times before they can be withdrawn as winnings.
The free spin bonus
This bonus can only be used with slot or reel games and is essentially the same as the no-deposit bonus. Often a limited number of free spins can be allocated for customers completing other activities that incentivize them to play other games. Things like depositing a certain amount of funds, or logging in a certain number of days in a row are often rewarded with some number of free spins.
Conclusion
As the online casino sphere continues to expand, new platforms must pull out all the stops and use every trick in the book in order to try and attract new customers. While having superior technology or some other gimmick might help, what use is that if no one knows that they exist? So the staple tricks of the advertising and marketing world are used with gusto by the online casino industry to attract new customers and show off their wares.
