Online casino rankings pages have become a staple of the wider iGaming industry. With so many platforms out there to choose from, they can prove to be useful resources for players who’re either new to the entertainment medium or simply want a better experience. Featuring guides and reviews, the rankings websites tend to give quick answers to questions, like what the best sites are, as well as optional in-depth reviews and discussions.
Ionut Catalin Marin boasts close to a decade of experience in the gambling industry, and since 2016, he’s been running the show at KingCasinoBonus. The founder, owner, and CEO of the online casino rankings platform believes that now, perhaps more than ever, there is tremendous value in what his platform and others like it have to offer. For Marin, “the value is in promoting player control and excellence.”
Driving Standards Up via an In-Depth Approach
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Having run KingCasinoBonus going on nine years in 2025, Marin says that he’s found that new methods for meeting customer demands and needs have had to be adopted to thrive in the competitive space of iGaming. “The initial commitment remains intact,” the CEO states, “but as casinos adopt new technologies to compete, so too do we have to pivot our approach as assessors and critics of the industry.”
“A deep awareness of the changes to the state-of-play as they occur and how to translate in a clear-cut way to players is key.” For his platform, this means driving high standards, offering an unbiased view, and delving deep into the whole offering to expose quality on the levels that may not be known as key until a player finds out they’re left wanting. This is for areas like customer service, terms and conditions, payment speeds, and the like.
By exploring these elements and then ranking total online casino offerings against one another on the clear-cut rankings platform, Marin sees his offering as both helping players now and in the future. Competitors can see why players are clicking on other sites to theirs in the reviews, and then they can adjust accordingly and request the reviewer to take another look. As Marin says, "rankings drive high standards, pushing sites to be better."
Competition is Good for Everyone
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What rankings and reviews do is help to reassure players that an expert has done the legwork, clearly showing that the well-rated site checks out and can be trusted. The rankings will also often clearly state the parts of the terms and conditions that matter, such as wagering requirements and timeframes, without the rest of the text to further instil trust in players.
This all builds up to help create competition in the online casino rankings. The reviews and placements of a site essentially lays them bare for all the world to see. In return, not only are platforms driven to improve upon or meet the mark of frontrunners, but those leading the way can identify the secret sauce that works for them, get a deservedly improved presence, and earn additional loyalty out of the gate thanks to their comparatively strong offering.
Online casino rankings play an incredibly important role in the modern iGaming industry, from helping players to find the best standards to encouraging competitors to raise their standards even higher. “Rankings fuel competition, and that is incredibly valuable for industry growth and player satisfaction,” Marin concludes.
