London’s newest casino celebrates its first anniversary in style. By David McKee
As ex-Pussycat Doll vocalist Kimberly Wyatt spun platter, Metropolitan Mayfair Casino marked the first anniversary of its total reinvention.
Guests for the event included “Made in Chelsea” reality stars Verity Bowditch and Harvey Armstrong. Partygoers imbibed various libations which included the “Crystal Cocktail,” whose recipe incorporated edible glitter along with champagne.
The former Playboy Club, now helmed by CEO Michael Silberling, had been thoroughly reimagined and redesigned by Las Vegas veteran architect Paul Steelman. The celebrity-studded party kicked off a week of anniversary celebrations, including high-value tournaments and prize drawings. “Silver Point Capital invested in us, knowing full well that they wanted to grow,” Silberling told Casino Life Publisher Peter White. “We have more refurbishments planned for the very near future. We’ve rolled out a new loyalty program. We have a new app. We have a new and strengthened management team. We’ve been busy in the last two years.”
One of the next things up for Metropolitan Mayfair is live streaming of casino games, part of a wide range of new initiatives from Silberling. “We’re one of the largest purchasers of duck in the UK,” he added in jest, emphasizing Metropolitan’s broad-based F&B initiatives as well, for those who want to have a flutter in person. “There will be unifying elements around national promotions, loyalty programs, food promotions, while trying to continue a local flavor for the local market where we operate,” he continued.
Taking a wider view, the CEO outlined some of his hopes for the future, which include cashless gambling. “I’m sanguine about some of these initiatives that will be economically beneficial to the UK government, in terms of creating an environment where we can have more capital investment, more taxes generated for the government, more employment, we can be of greater appeal to tourists—I hope on both sides of the aisle we can get these through.” In the meantime, “let the games be offered,” Silberling concluded, “and let playing commence.”
*** The Metropolitan Casino Mayfair 1st Anniversary Party Exclusive Review was originally published in December 2023 edition of Casino Life Magazine issue 162 ***
Category:
