The key achievements of 1xBet in 2024
Last year was a time of breakthroughs and successes for 1xBet. The brand strengthened its position in the iGaming industry, signed major partnership deals, won prestigious awards and showcased its innovations at the world’s biggest forums.
Game-changing partnerships
1xBet is always one step ahead when it comes to collaborating with top sports organizations and celebrities. These sponsorships have helped the brand reach new audiences and boost its recognition worldwide.
One of the most notable moves was partnering with FIBA, the International Basketball Federation, which organizes most of the major national-team tournaments. 1xBet also signed a deal with Volleyball World and is actively promoting volleyball.
Additionally, Argentina's leading esports team, Bestia, joined the brand’s partner network, while Indian actress and model Urvashi Rautela became the new ambassador for 1xBet Casino. Through its partnership with the Confederation of African Football, the company supports major African football tournaments. In some Asian countries, legendary Brazilian footballer Roberto Carlos will represent the brand.
A key strategic success for 1xBet was collaborating with Brazil’s Serie A and Serie B football leagues, as well as with the Brazil national team during the 2026 World Cup qualifiers. And that’s not all. The company has signed numerous contracts with other sports organizations, clubs, athletes and celebrities:
Brazil: Carlos Barbosa (futsal club)
Burundi: Football Federation of Burundi
Cameroon: Cameroonian Football Federation
Gambia: Jizzl (musician)
India: Suresh Raina (cricketer)
Mexico: Guillermo Ochoa (footballer)
Nigeria: Bi Benard (sports blogger), Suo Chapele(the first female sports commentator in Nigeria),
FROD (actor)
Philippines: Kai Sotto and Chris Newsome(basketball players)
Tajikistan: Muin Gafurov (UFC fighter)
Zambia: Kabwe Warriors (football club)
The partnerships of 1xBet span the globe. Each new agreement boosts brand recognition, and highlights its contribution to sports development and the gambling industry.
Partnerships with FC Barcelona and Paris Saint-Germain
In 2024, 1xBet extended its contract with FC Barcelona, one of the most successful and famous football clubs in the world. The new deal runs until 2029, showing the bookmaker's long-term commitment to partnerships with elite sports organizations.
The company also continues its productive collaboration with another football giant, Paris Saint-Germain. Together with its partners, the brand runs large-scale promos and helps fans get closer to their idols.
Partnerships of this caliber highlight the ambition of 1xBet to be part of the biggest football events. At the same time, millions of fans get the chance to discover the world of sports betting.
1xBet in the iGaming arena: How the industry leader conquered world forums
In 2024, 1xBet actively participated in international exhibitions and forums, exchanged experiences with colleagues, discovered new opportunities for collaboration, and presented its product at the highest level. The brand became part of key industry events, including ICE London, SiGMA Eurasia, iGB L!VE, SBC Summit and many others.
Participation in exhibitions brought 1xBet recognition from experts and various international awards:
Affiliate Company of the Year at the International Gaming Awards
Best Mobile Casino Experience at the SiGMA Eurasia Awards
Best Sportsbook Operator in Africa at the SiGMA Africa Awards
Best Esports Operator in Latin America at the SiGMA Americas Awards
Best Affiliate Program 2024 at the SiGMA Asia Awards
Digital Sports Betting Operator of the Year at the Global Gaming Awards Asia-Pacific
Best Online Sportsbook 2024 at the SiGMA East Europe Awards
Best Mobile Sports Betting App at the SiGMA Europe Awards
These achievements confirm the highest operational standards of 1xBet, which enable the company to offer favorable conditions for partners and a unique gaming experience for its clients.
1xPartners: What to expect in 2025
The 1xPartners affiliate program will become even more user-friendly and efficient with important updates. The company plans to redesign the 1xpartners.com platform and the personal account to improve user experience. A new event-calendar feature will also be available, allowing for better planning of activities. Additionally, the company's development team will enhance analytical tools, helping partners assess their advertising campaigns more efficiently. In addition to technical changes, 1xPartners will actively grow its social media presence. These steps will improve interactions with existing partners and attract new ones.
2025 is set to be a year of change, but the priority of 1xBet will remain unchanged – quality and convenience for every partner.
Priority regions for development
Latin America: This region is one of the strategically important markets where the company has significantly increased its presence. The brand received a license in Peru and is in the final stages of certification in Brazil,
