For a very long time, Europe has been the world leader in online casino gaming, online sports betting, and all other forms of iGaming. Now, while the competition across Europe is already tremendous, new regions are opening up to online gambling, creating new battlegrounds for major brands that have already established themselves in Europe.
The United States is perhaps the most prominent new jurisdiction to officially open up and begin to regulate a space for the industry. There are already 11 US states that have legalised a form of online gambling, with plenty more en route to regulation. With the industry being more accessible than ever, the standards have risen significantly, leading to a new checklist of player needs for their gaming platform.
It has to be licensed by trusted regulators
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The modern online casino gamer is very savvy when it comes to trusted websites. Even as recently as just over a decade ago, people would willingly pay into any gaming website that offered a title that they wanted to play, without also checking aspects like withdrawal caps and wagering requirements. Nowadays, players know the significance of a platform being under the watchful eye of a trusted regulator.
In this regard, there are two main bodies which hold authority over all others in the realms of online casino gaming: the UK Gambling Commission and Malta Gaming Authority. Players know that the UKGC, especially, is very strict in their regulation of operators, imposing stringent rules that operators must adhere to. Having seen the UKGC, often alongside the MGA, ban websites, any that hold the licence are known to be of a high standard.
Fast and secure transactions
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In a similar vein to the first point, the security of one’s money and payment details at online casinos – or anywhere online – is of paramount importance. Not only do gamers not want to directly input card details into a website anymore, but they also want the withdrawals of their cash to be as quick as possible – no more seven-day waits. This is why more and more online casinos accept PayPal.
PayPal operates as a safety barrier between the user’s bank account and the party receiving or sending funds, never sending any bank details across to the platform. As an eWallet, transactions are also very fast with PayPal. While the timeframe will differ from website to website, once the pending time has transpired, withdrawals are instant. This is an aspect of modern gaming that players expect to see on leading websites.
Games from a range of providers
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Gone are the days of having to pick between a Playtech-only casino and a Microgaming-only casino. While both studios still offer a great range of top-class games, players want more choice from their websites. The scene became a lot bigger and better for players when platforms started to introduce several different providers, leading to remote slots tallying a gross gambling yield of over £2 billion in the UK alone last year.
Many platforms that were once one-dimensional in their offerings have now diversified enough that they can offer hundreds, or even above one-thousand games. Gamers want to see smash-hit titles from the likes of Playtech, Microgaming, Play’n GO, and NetEnt alongside smaller developers like Yggdrasil Gaming, ELK Studios, and Skywind Group. This way, they know that the library will update regularly and that they can get in on the best new games as soon as they are released.
Modern online casino gamers are savvy and know the range of what should be available. Top of the checklist for players these days are licence stamps, secure and speedy transaction methods, and a vast range of games.
