Casino Life magazine recently had the opportunity to interview Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International, which is the first US-based gaming company to develop its own fully-immersive, branded casino-and-player interactive program for responsible gaming, called the PlayersEdge.
Casino’s story is one of success despite the odds. Russian casinos began to flourish in the nineties but as the millennium kicked in they became prolific. As of 2002, Russia was host to 58 casinos (30 in Moscow alone), 2,000 gambling parlours and as many as 70,000 slot machines that were loosely regulated and beginning to cause social problems. The Russian government, led by Vladimir Putin, identified this and acted decisively.
As a section of gaming, online casinos have consistently stood as some of the most progressive. From the early days of running over 56k connections to the modern age of smartphone adoption, whenever a leap in technology was made, online casinos would soon be there to follow.
While US gaming groups are focusing on placing their bids for the upcoming Integrated Resort (IR) in Japan, one outlier, to name Hard Rock Casinos, is looking to position itself in the Spanish market.
With the results for the gambling industry in the country consistently improving since 2008, Hard Rock Casinos may be up to a very lucrative investment. The proposed €2 billion project Hard Rock Entertainment World was approved in May 2018.
If you love playing online slots or are new to the game, then you may have heard of the term RTP and wondered what it means to you as a player. If you are new to the game, RTP simply means a return to player and this is quite a significant feature of online gambling.
Online casinos continue to grow in popularity and they could soon be expanding even faster.
New technology is on the way that might well make online casinos even more appealing to try.
Augmented reality technology could provide a hugely exciting new development for the industry.
But what else does the near future hold for online casinos? Let's take a look!
What exactly is augmented reality technology?
Gaming has existed for a long, long time in many forms and is clearly not going to go away.
Online gaming has really taken over the industry over the course of the last decade with technological developments such as widespread internet giving the sector a big boost.
But there are both pros and cons to gaming online, as we will examine here.
Pros of online gaming
Being able to win money is clearly one of the main advantages of online gaming.
Italy’s ruling coalition between the Democratic Party and Beppe Grillo’s Five Star Movement (M5S) has introduced new measures affecting the gambling industry in Italy.
After voting a blanket ban on gambling advertisement in July, 2018 and enforcing the measure on January 1, 2019, the populist M5S coalition has focused on attacking the segment, fulfilling one of its electoral promises.
Ahead of his participation in the new Advertising and Marketing Conference stream at this year’s ICE VOX, Marathonbet’s Head of Brand, Dan Towse explores how gambling consumers are 'programmed to be promiscuous', why trust is essential for brands and where Love Island influencers fit into the betting ecosystem
What does make gambling so attractive? People spend their time, money, nerves in the hope to win. The gambling process is exciting, engaging, it fills in a gambler with adrenaline and expectation of millions.
Since its launch in 2005, casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services.
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