FC Barcelona and 1xBet have renewed their Partnership, whereby the online gambling brand will continue to be a Global Partner and Official Betting Partner of FC Barcelona for five more seasons until June 2029.
Casino Life Magazine News | This extended deal stems from the company’s faith in such a globally renowned brand as FC Barcelona, which intends to continue building its portfolio of partners, always going for consolidated and fruitful partnerships like the one it has with 1xBet.
The agreement will provide exposure for the brand on the Club’s different international digital advertising assets, as well as access to the men’s, women’s and indoor sports team players and as a novelty, Barça Legends to produce promotional content.
Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area:
“The renewal of the agreement with 1xBet is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere. Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”
Statement by Alex Sommers, spokesman of 1xBet:
"We are delighted to continue our partnership with one of the world's most famous sports brands. In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track."
About 1xBet
1xBet is a world-famous company with 17 years of experience in the betting and gambling industry. The brand's customers can bet on thousands of sporting events, and play the most popular online games from the best providers, with the website and the bookmaker's app available in 70 languages. The list of official partners of 1xBet includes FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, the Confederation of African Football, and other internationally recognized sports brands and organizations. The company incorporating 1xBet Affiliate Program has repeatedly been nominated and won professional awards, including IGA, SBC, SEA, G2E Asia, and EGR Operator Awards.
About FC Barcelona
FC Barcelona was founded in 1899 and is currently owned by more than 144,000 members. It is considered the greatest multisports club in the world and has more than 120 years of history. Rooted in its city and country its outlook is global, and it has official headquarters in cities in three different continents: Barcelona, Hong Kong and New York.
Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge and innovation via the Barça Innovation Hub. The club is also renowned for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work to educate boys and girls in the positive values of sport. Barça’s growth in recent years means it now has more than 486 million fans on social media.
