London – 13 August 2024 – Sumsub, a global full-cycle verification platform, is partnering with innovative iGaming platform provider 4Play Gaming.
The partnership will enable global iGaming operators using the 4Play Gaming platform to onboard end-users through Sumsub’s seamless user verification capabilities.
4Play Gaming’s platform will integrate Sumsub's comprehensive KYC (Know-Your-Customer) solution, part of its user verification product. The partnership will ensure iGaming operators in 4Play Gaming’s ecosystem can onboard players quickly and securely, with a compliant onboarding process for all ensured throughout. The collaboration will be effective immediately, with 4Play Gaming and Sumsub prepared to support iGaming operators worldwide.
Fraud continues to grow across iGaming, with current verification processes often failing to identify and prohibit illicit actors. According to Sumsub’s recent iGaming Report 2024, fraud Increased 64% YoY in the sector, including fraud types such as bonus abuse, affiliate fraud and account takeovers (ATOs). This partnership will provide iGaming operators with a KYC solution that offers unparalleled levels of security and compliance. This will include key components such as Liveness checks to help combat deepfake fraud attempts, which rose 245% globally, according to recent internal data.
“Compliance expectations within the iGaming industry continue to evolve. As fraud risks are on the rise, iGaming operators cannot adapt to the changing landscape on their own. We are excited to partner with Sumsub and enable operators to utilise their renowned KYC solutions,” said Josh Shoham, Co-founder at 4Play Gaming. “As the first No RevShare and event-based platform in the market, we want to ensure the highest quality solutions for our clients. We are confident that Sumsub’s user verification capabilities will help operators provide the best user experience for secure onboarding.”
“We are pleased to be partnering with 4Play Gaming and continue our efforts in fostering safety and compliance across the sector, " said Kris Galloway, Head of iGaming Product at Sumsub. Working closely with 4Play Gaming is a significant step for us as the iGaming industry remains a core focus of our market expansion. We are committed to helping iGaming firms deliver smooth and secure onboarding experiences, ensuring protection and risk mitigation for both players and operators alike.”
