English French German Italian Portuguese Russian Spanish

Bally's Corporation Launches Annual Pink Your Drink Campaign to Help End Breast Cancer

Providence, RI (October 1, 2024)Bally's Corporation is thrilled to announce the launch of its annual Pink Your Drink campaign, dedicated to raising awareness and funds for the American Cancer Society’s movement to end breast cancer as we know it.

Throughout the month of October, Bally's, in partnership with Teremana Tequila, Cointreau™ and American Beverage Marketers, will feature two specially crafted beverages, the Pink Your Drink Margarita and the Pink Your Drink Mocktail, at participating properties across the country.

The Pink Your Drink Margarita is a delightful blend of Teremana Blanco tequila, Cointreau™, RE`AL watermelon and raspberry puree, pressed lime, and simple syrup. This refreshing concoction offers a perfect balance of flavors, enticing guests to indulge while supporting a worthy cause. The similarly prepared Pink Your Drink Mocktail substitutes soda water for alcohol for a wholesome, albeit pink spirit free concoction.

In line with Bally's commitment to making a difference, for every Pink Your Drink cocktail or mocktail sold, each participating property will donate $1 to The American Cancer Society (ACS). Bally's Corporation will also contribute $10,000 to the ACS, further amplifying the impact of this campaign. By enjoying these signature beverages, guests not only treat themselves but also contribute to the fight against breast cancer.

Participating Bally's properties include Bally's Atlantic City, Bally's Dover, Bally's Lincoln, Bally's Tiverton Casino Hotel, Bally's Black Hawk, Bally's Evansville, Bally's Kansas City, Bally's Quad Cities, Bally's Lake Tahoe, Hard Rock Hotel and Casino Biloxi, Bally’s Chicago and Bally's Shreveport. These establishments are proud to support breast cancer awareness and make a meaningful impact in their communities.

"We are excited to launch our annual Pink Your Drink' campaign, which not only allows us to create unique and delicious beverages but also enables us to contribute to the important work of The American Cancer Society," said George Papanier, President of Bally’s Corporation. "By partnering with renowned brands like Teremana Tequila and Cointreau™, we aim to raise awareness and funds for breast cancer research and support, while providing our guests with an exceptional experience."

Join Bally's Corporation and its partners in the fight against breast cancer by enjoying the Pink Your Drink Margarita or Mocktail at any of the participating properties. Together, let's raise a glass and make a difference in the lives of those affected by breast cancer.

For more information on the American Cancer Society, visit Making Strides Against Breast Cancer Volunteers | American Cancer Society.