Madrid, June 17, 2024.- Codere, a leading operator in the entertainment and gaming sector internationally, has ranked 85th in the prestigious 'Brand Finance Spain 2024' ranking. This is the twelfth time that Codere appears in this ranking since 2010, standing out as the only brand in the gaming sector.
Over the past year, the company has focused its efforts on brand renewal, product innovation and development of its omnichannel strategy, thus consolidating its distinctive position in the industry.
The global recognition of the brand is based on solid strategic alliances with prominent football clubs such as Real Madrid C.F. in Latin America, the River Plate Atlético Club and the Monterrey Rayados Football Club. These agreements provide Codere with a significant competitive advantage, annually increasing its brand awareness and facilitating expansion in Latin America.
Alberto Telías, Chief Marketing Officer of Codere Online, highlights: “Our marketing and sponsorship efforts are reflected in the expansion of our customer base and our market leadership. As the first online gaming operator in Latin America to be listed on the Nasdaq, we strive to provide the best to our customers, connecting them with the brand and building loyalty through unique experiences.”
Strategic and commercial impulse at customer service
In recent months, Codere has strengthened its commercial strategy with the creation of a Corporate Department of Commercial Strategy and Business Projects, led by Sonia Carabante. This new area, with global reach and regional focus, has allowed the company to connect more effectively with customers in each market.
"The upcoming definitive recapitalization of the group consolidates the future of the company and reinforces our position in the market. The new capital structure ensures our financial and operational stability, allowing us to focus on our strategic plan for business growth. With this solid foundation, We will promote key projects for the development of Codere, prioritizing excellence in service, customer focus and product development," explains Sonia Carabante.
In recent months, Codere has launched the Codere Póker Series brand, with international projection, promoting professional circuits such as the Latin American Póker Tour de Codere 2024 and opening the company's first poker rooms.
The company has also promoted initiatives such as the relaunch of Codere Club, a customer loyalty program focused on offering unique and personalized experiences.
Likewise, Codere renewed its corporate image, incorporating the color purple to reinforce its casino line, complementing the traditional green and gray associated with sports betting. In addition, it united its products and channels under the name “A Codere experience.”
Juan Francisco Muñoz, director of Omnichannel and Single Brand at Codere, points out: “We work so that our brand represents us in every place where we operate and in every interaction with our customers, wherever they play and whatever they play. Our brand conveys our commitment to our values of safety, closeness, fun and accessibility, and encompasses our unwavering responsibility in any environment and market.”
In addition, Codere has worked intensely to strengthen its brand as an attractive and committed employer, improving its image as an employer brand to ensure the attraction, development and loyalty of the best talent.
Codere with Responsible Gaming
Codere is firmly committed to the development of a gaming offer with all the guarantees for the user, and to this end it carries out its activity by implementing the best responsible gaming practices, promoting transparency and promoting public policies that favor user guarantees, ensuring the protection of vulnerable groups and ensure the sustainability of the industry.
