LAS VEGAS (April 8, 2024) – Reflecting its commitment to creating an unparalleled luxury guest experience, Fontainebleau Las Vegas, the 67-story resort and casino created by Fontainebleau Development, is announcing the appointments of four key executives in its marketing and security divisions.
Three appointments are in-house promotions on the heels of Fontainebleau Las Vegas’ globally celebrated grand opening in December 2023.
Kim Virtuoso has been promoted to Chief People Officer. Ms. Virtuoso joined Fontainebleau Las Vegas in 2022 and has been instrumental in the resort’s talent acquisition and culture building processes, including the recruitment of thousands of employees pre-opening – collectively known as MEMBERS. An HRCI-certified Senior Professional In Human Resources, Ms. Virtuoso brings more than a decade of visionary leadership and expertise to her role. She has previously served in HR executive roles on the Strip and is a respected instructor at the University of Nevada, Las Vegas.
Lori Kobashigawa has been elevated to Senior Vice President of Marketing and Innovation, a role in which she oversees all planning, development and execution of the resort’s marketing and branding, driving consumer demand and increasing sales through strategies, campaigns, and execution. Ms. Kobashigawa first joined the resort as Vice President of Digital, e-Commerce, and Innovation, bringing more than 20 years of digital marketing success to Fontainebleau Las Vegas. She is recognized as a leader in the loyalty, performance, and social media marketing sectors, by cultivating many first to-market campaigns and paid media tactics.
Mustafa Jamal has been named Senior Vice President of Security and Investigations, bringing 15 years of global expertise and experience to his role overseeing security strategy, including surveillance, investigations, compliance, risk assessment, emergency preparedness, and management of Fontainebleau Las Vegas security personnel. Mr. Jamal most recently served as Vice President of Security and Investigations for Baha Mar Resort and Casino in Nassau, Bahamas, overseeing a 2,200-room resort complex that employed more than 4,500 team members. He also previously spent nearly 10 years in resort security on the Las Vegas Strip.
Sheila Tuzon, previously Executive Director of Relationship Marketing, has been promoted to Vice President of Loyalty and Database Marketing. She spearheaded the Fontainebleau Rewards program and is responsible for all loyalty and customer relationship management strategy and execution, including all aspects of the direct marketing program and the implementation of the resort’s marketing automation technology. Ms. Tuzon joined Fontainebleau Las Vegas in December 2022, following a successful tenure in marketing operations at Amazon Web Services. A UNLV graduate, Ms. Tuzon has served in multiple marketing roles throughout her 15-plus year career on the Las Vegas Strip.
“As we expand our leadership team, we are incredibly proud to elevate Lori, Sheila, and Kim to their new, well-deserved roles, and we are equally grateful to add Mustafa’s expertise to our team,” says Fontainebleau Las Vegas President Maurice Wooden. “Leveraging diverse skill sets, placing key executives in pivotal roles, and elevating internal talent is paramount as we strive to create an unparalleled guest experience at Fontainebleau Las Vegas.
“Notably, we want to congratulate our in-house executives for their incredible leadership and the roles they have played in developing a world-class culture and community within Fontainebleau Las Vegas. And with these newly appointed leaders in place, our resort continues to reach the next level of excellence and innovation.”
Fontainebleau Las Vegas resides on nearly 25 acres adjacent to the Las Vegas Convention Center West Hall Expansion on the Las Vegas Strip. More information about Fontainebleau Las Vegas dining, events, entertainment, rooms and suites can be found at fontainebleaulasvegas.com.
About Fontainebleau Las Vegas
Fontainebleau Las Vegas is a 67-story, vertically integrated luxury resort. Rooted in the 70-year history of the iconic Fontainebleau brand, Fontainebleau Las Vegas brings a legacy of timeless elegance and unparalleled service to the Strip. Certified by the Green Building Initiative with three Green Globes, the resort’s thoughtful design allows guests to move effortlessly among 3,644 luxury hotel rooms and suites, 550,000 square feet of customizable meeting and convention space, 150,000 square feet of gaming space, a collection of world-class restaurants and shops, exquisite pools, vibrant nightlife, and vitality-enhancing spa and wellness offerings. Located at 2777 S. Las Vegas Blvd., adjacent to the acclaimed Las Vegas Convention Center expansion, Fontainebleau Las Vegas is created by Fontainebleau Development in partnership with Koch Real Estate Investments.
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