Zoe Osmond, CEO of GambleAware commented: “It is absolutely right to take precautionary action to prevent gambling problems becoming established among children and young people, so we are pleased to see this proactive measure to protect under-18s from exposure to gambling adverts. We also are delighted that GambleAware’s research led to these steps being taken. Our research, published in 2020, showed that 94% of 11-17 year olds in Great Britain had been exposed to gambling adverts in the last month, seeing six adverts on average. Nearly two thirds of this group had seen gambling adverts on social media, while nearly half had seen sports teams, games or events sponsored by a gambling operator.”