The 'International Codere Cup' is back

Submitted by admin on Tue, 27/06/2023 - 12:24

Mexico City / Madrid, June 27, 2023.- Codere, a leading multinational in the gaming sector, launches the second edition of the 'Copa Codere Internacional'.

An amateur soccer tournament that will be competed between more than thirty mixed teams from Mexico and Spain, between the months of July and November/December.

This significant logistical and human deployment, will bring together more than 500 players (32 teams per country) and will be developed through local editions; the 'Copa Codere México', at the BBVA Stadium; and the 'Copa Codere España', at the Real Madrid C.F. Sports City, in Valdebebas. At the end of the year, the grand final of the 'Copa Codere Internacional' will be held in Madrid.

Carlos Sabanza, Codere Online's Head of Sponsorships and PR, explains: "We are very excited about holding the 'Copa Codere Internacional' for the second consecutive year, our flagship event, which highlights our commitment to sport and best entertainment. It is also a luxury for us to have the support of our sponsored teams, Real Madrid C.F. (in Latin America) or the Monterrey Rayados Football Club, and turn this event into a unique experience for our clients”.

Soccer, Entertainment and Game

After overcoming the qualifying matches, the winning team of the 'Copa Codere México' will have a very special prize; travel to Madrid for four days, in an incomparable VIP experience, through which players will be able to enjoy all the excitement of the grand final, get to know and tour the city, and gain first-hand access to the New Santiago Bernabéu Stadium and its city sporty.

Fun is assured! The company has already launched various dynamization actions through social networks and local events in which the brand ambassador in Latin America, Pibe Valderrama, will participate; Jero Freixas, who repeats as official animator; and the Mexican youtuber and streamer Samantha Rivera; in addition to other influencers with a large following.

From this Tuesday 27 the official campaign of the event is underway. Starting signal for the participating teams, 32 of which are already preparing for the first match on July 23 at the 'Giant of Steel', headquarters of Club de Fútbol Monterrey.

Players and guests will enjoy many surprises at each meeting; from guided visits to the playing fields; to exclusive access to the Fan Zone with catering, entertainment, games and the visit of our ambassadors, among other activities.

For Alberto Telias, Codere Online's Chief Marketing Officer, "The second edition of the 'Copa Codere Internacional' shows the company's ability to organize global events around its brand, capitalizing on its sponsorships and following a path of growth backed by a notable increase in clients last year; revenues above estimates –with a solid performance from Mexico and Spain-; and the promotion of its most recent online markets, such as Argentina and Panama”.