LAS VEGAS (Dec. 17, 2024) - On the 17th of December 2024, Maison Boucheron unveils its first and only boutique in Las Vegas, USA, located at the prestigious Fontainebleau Las Vegas.
Opened on December 13, 2023, the resort has quickly established itself as a destination for affluent travelers and shoppers, thanks to its retail area covering the first two floors.
This new Boucheron 1560 square feet boutique reinforces the Maison's commitment to developing its presence in the American market in prime locations, after the opening of its first New-York boutique in September 2024. Known for its vibrant nightlife, world-class entertainment, and luxury shopping experiences, Las Vegas is a premier destination for high-end brands and discerning clientele.
For Maison Boucheron, boutiques are more than places where to buy jewelry pieces. Since its creation, one of the core values of the Maison has been its family spirit. This warm atmosphere is infused into every boutique, inviting clients to feel at home as they explore Boucheron collections. This concept of welcoming is brought to life through thoughtful design elements and carefully curated details. Boucheron boutiques feature inviting round tables that gather the clients and the advisors. With each new boutique opening, the Maison handpicks unique pieces that contribute to the overall charm and character of the space. Every element is chosen with the same care and attention to detail that goes into creating a home.
The boutique draws inspiration from the Parisian architecture of the Maison’s historic address on Place Vendôme, where Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique in 1893, at the number 26. The boutique's façade is a striking feature, made of glass prisms in the iconic Boucheron green creating a mesmerizing mirror effect.
The façade incorporates other iconic Boucheron designs, such as the grosgrain motif, reminiscent of its couture heritage, and the emerald cut, evoking the shape of Place Vendôme for a bird's-eye view. Molded frames in green marble, sleek black metal accents, and a symmetry reminiscent of Art Déco, are also essential to Boucheron’s aesthetic. Art Deco, prevalent in the 1920s and 1930s, epitomizes geometric shapes, bold colors, and ornamentation. The boutique features details reminiscent of the work of designer Pierre Chareau, and seamlessly blends Boucheron's Parisian heritage with the energy and spirit of Las Vegas, bringing light to the entire environment thanks to bright and moiré wallpapers, and lively hues for the furniture.
The VIP area takes inspiration from the codes of Boucheron’s Jardin d’Hiver, reimagined with an atmosphere tailored for the vibrant city of Las Vegas, featuring a color palette of metallic, orange, blue, and green. The room features a floral-motif wallpaper developed by Atelier d’Offard, a renowned French company that combines traditional techniques from the 18th century with modern processes.
To further explore this natural theme of the VIP area, Boucheron chose the creations of Franco-Swiss photographer and artist Erwan Frottin, which blend his diverse interests in botany, arts, and color theory. A striking final touch to the VIP area is the coffee table, which features OSIS, an innovative surface finish developed by German design studio Ilot Ilov. This 100% handmade surface uses salt crystals and color pigments on wood to create unique motifs.
The boutique showcases Boucheron's iconic collections, such as Quatre, Serpent Bohème, bridal pieces, alongside select High Jewelry pieces.Address: 2777 S. Las Vegas Blvd., Las Vegas, NV 89109
About Boucheron
Created by Frederic Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 90 Boucheron boutiques across the world. Boucheron is part of the global Luxury group Kering.
About Fontainebleau Las Vegas
Fontainebleau Las Vegas is a 67-story, vertically integrated luxury resort that brings a legacy of timeless elegance and unparalleled service to the Strip. Certified by the Green Building Initiative with three Green Globes, the resort’s thoughtful design allows guests to move effortlessly among 3,644 luxury hotel rooms and suites, 550,000 square feet of customizable meeting and convention space, 150,000 square feet of gaming space, a collection of world-class restaurants and shops, exquisite pools, vibrant nightlife, and vitality-enhancing spa and wellness offerings. Located at 2777 S. Las Vegas Blvd., adjacent to the acclaimed Las Vegas Convention Center West Hall expansion, Fontainebleau Las Vegas is created by Fontainebleau Development in partnership with Koch Real Estate Investments.
