Crystal Cove, one of the most beautiful destinations in the Turkish Republic of Northern Cyprus, is also home to one of the biggest resorts on the Mediterranean Sea, as well as the region’s largest casino.
Straddling the Merit Royal, Merit Royal Premium, and Merit Royal Diamond hotels, the Merit Casino boasts 1 200 machines and 80 tables, and it was here in late June where DR Gaming Technology™ (DRGT™) proudly facilitated the venue’s migration to its full casino management system (CMS) and cashless solution suite.
Image: Merit Royal Group
‘Cyprus is an extremely competitive market with over 30 licensed casinos’, said Merit Group Slots Director, Nuh Yӧndem, ‘… and as a result, to remain competitive, we need to offer the best possible experience on the island, something I believe we do really well. Our casino is part of that offering, and in order to remain the formidable competitor we are, we needed an integrated casino management system that affords us the ability to not only manage our casino floor, but also the tools and functionality to engage and reward our casino players for making us their preferred choice; I believe DRGT now affords us the technology to do that.’
Image: Nuh Yondem Slot Director Merit Group
The installation comprises a 2-phase approach. Phase 1, which is now complete, focussed solely on Merit Royal’s casino and included the upgrade of all Slots to the Company’s 8.8” drScreenUltra player tracking interface units, a full installation of both casino and cash desk management systems, cashless gaming, player loyalty and DRGTs drMediaManager technology which affords Merit Royal the ability to design, configure and deploy it’s own jackpots, Bonus Games and any still, video, or streamed content to any selection of both the aforementioned drScreenUltra player interface units as well as all on-floor digital signage.
Image: Andreas Duller, DR Gaming Technology™, MD Austria
‘With an average of around 3,000 unique visitors per day, and between 20,000 and 30,000 unique daily gaming sessions Merit Royal really does put our technology to the test. Our reliability and robustness are key selling point, and what we managed to deliver at Merit Royal bears testament to that. I am extremely proud of what we have delivered to Nuh and his team’, said Andreas Duller, DRGTs Managing Director: Austria who oversaw the installation and drove the migration process.
Image: Merit Royal Diamond hotel
Phase 2 will leverage DRGTs ‘open solution’, which recognises that a CMS is no longer ‘just a casino management system’ and that in order to truly recognise and reward customers it needs to be able to assess their value across all touchpoints, not just slots and tables.
‘The support, hospitality, and genuine commitment to getting the job done on time and to the standards required from the team at Merit Royal was really second to none’, added Duller, ‘…. we were spoilt like resort guests, whilst feeling part of the resort team; a truly memorable experience.’
The phase 1 installation was undertaken in stages over an agreed 2-week period, with the entire process having been completed just 3 months after the deal was signed. Merit Royal is one of 6 Merit casinos on the island totalling around 4,000 slots, add to those additional operations in Bulgaria, Montenegro and Croatia, and this initial installation could represent the start of a significant opportunity for DRGT across the Merit Group – time will tell.
