Mindway AI, a leader in AI-driven gambling safety solutions, and Burendo, an award-winning technology consultancy specialising in betting and gaming transformation, are pleased to announce a strategic alliance.
This partnership aims to leverage Burendo's industry expertise and Mindway AI's innovative technology to enhance safer gambling practices across the gaming industry.
As the betting and gaming landscape continues to evolve, driven by changing regulations and customer preferences, the need for proactive and adaptable solutions has never been greater. Mindway AI and Burendo are combining their strengths to address these challenges head-on. Burendo's pragmatic approach to product delivery will enable the company to refer clients seeking advanced responsible gambling software directly to Mindway AI. Conversely, Mindway AI will recommend Burendo to gaming organisations looking for expert consultancy services to navigate the complexities of building and delivering high-quality gaming products.
Burendo brings a wealth of real-world experience in helping organisations achieve their product goals within the betting and gaming sector. Their Betting and Gaming Transformation service is specifically designed to guide organisations through the dynamic and highly regulated environment, ensuring that their products not only meet market demands but also comply with the latest responsible gambling regulations.
"Our alliance with Mindway AI represents a powerful partnership of technology and expertise. By combining their advanced detection software with our product development, data engineering and
consultancy services, we're providing clients with comprehensive solutions for building responsible and successful gaming experiences." said Glenn Crossley, Founder of Burendo.
Mindway AI is recognized for its innovative solutions in detecting and monitoring at-risk gambling behaviour. Their flagship products, GameScanner and Gamalyze, utilise AI and neuroscience to provide early detection and intervention, offering gambling operators the tools needed to enhance player protection effectively.
"At Mindway AI, our mission is to bring advanced technology to the forefront of responsible gambling. This partnership with Burendo allows us to extend our reach, helping more organisations incorporate our innovative solutions into their operations," said Rasmus Kjaergaard at Mindway AI. "By working together, we can provide comprehensive solutions that address both the technological and operational aspects of safer gambling."
The collaboration between Mindway AI and Burendo marks a significant step forward in the pursuit of safer gambling practices. Burendo’s hands-on consultancy and agile-focused approach, combined with Mindway AI’s state-of-the-art detection software, will provide gaming operators with the resources they need to deliver safer, compliant, and engaging gaming experiences.
Both companies are committed to fostering a customer-centric mindset, streamlining processes, and ensuring continuous improvement and adaptability in the gaming industry. Through this strategic alliance, they aim to empower organisations to thrive in the ever-changing betting and gaming landscape, ultimately creating a safer environment for all players.
For more information, please contact:
Marketing Manager Mindway AI, Niamh Gallagher, +44 7947199208, niamh@mindway.ai
About Burendo
Founded in 2018, Burendo is an award-winning consultancy headquartered in the UK. We empower leading betting and gaming companies like Flutter, Entain, William Hill and SkyBet to bring their visions to life with best-in-class product and service technology.
We go beyond consulting. We become an extension of your team, providing hands-on guidance and practical solutions tailored to your unique needs. Our focus on innovation and collaboration results in the
delivery of high-quality products that not only engage and retain customers but exceed market expectations.
Our Services:
• Product Strategy & Design: We guide you in defining the perfect product roadmap and crafting user experiences that resonate.
• Product Delivery: We ensure efficient and timely product launches, leveraging Agile methodologies for seamless execution from concept into the hands of your customers.
• Product Engineering: Our skilled engineers support and build robust and scalable products that meet your technical requirements. Our tailored service can work with and around your current tech stack to provide maximum value.
• Product Operation & Evolution: We help you maintain and develop your products & services, reducing risk & cost and maximising value to your users and your business.
For more information on how Burendo can help your organisation visit https://burendo.com/who-we-have-helped/betting-and-gaming/
About Mindway AI
Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behaviour. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection. Mindway AI has a strong market position in Denmark and the Netherlands and currently sees growth in Germany, UK, Sweden, Australia, Malta, Spain, Switzerland, and the US. At present, Mindway AI’s solutions detect more than 7.7 million active players monthly and is translated into 14 different languages. Better Collective A/S is a majority shareholder of Mindway AI.
Mindway AI’s solutions:
● GameScanner: State-of-the-art detection software based on the combination of AI and human expert assessment. A “Virtual Psychologist” providing individualized and earlier detection of at-risk or problematic gambling behaviour.
● Gamalyze: Neuroscience-based gamified self-test of decision-making when gambling. More engaging, proactive, and actionable than typical self-test questionnaires.
For more information, go to www.mindway.ai
