The American Gaming Association and its members Bally’s, FanDuel and BetMGM are proud to have provided funding and access to players for the development of the Responsible Gaming Intervention Effectiveness Scale (RG-IES), developed by Drs. Jonathan Ross Gilbert and Marla Stafford.
Promoting responsible play is a core value of the U.S. gaming industry, and it is our mission to ensure responsible gaming messages resonate with players and achieve their intended impact. This new scale provides academics, industry members and others interested in RG with a new, research-based tool they can use to evaluate responsible gaming messages. We hope it will serve as a first step into further research on how to best tailor these communications to players.
The RG-IES is intended to allow users to assess RG messages intended to meaningfully impact the thoughts, feelings and behaviors of gaming consumers. While no single scale or measurement tool can fully capture effectiveness in this area, we believe this new scale is an important starting point in evaluating whether or not a message has the potential to resonate with the public and are grateful to the researchers who led this important effort.
download the scale here
