Finnplay, a leading igaming platform provider, is pleased to announce a strategic partnership with Mindway AI, a pioneering company in the field of AI-driven responsible gambling solutions.
This collaboration marks a significant step forward in advancing safer gambling practices, as the two companies join forces to integrate Mindway AI's innovative safer gambling technology with Finnplay's robust platform.
This partnership will provide igaming operators with enhanced tools to detect and monitor at-risk gambling behaviors in real time. By incorporating Mindway AI’s innovative AI-driven solutions, Finnplay’s platform will offer unprecedented capabilities for promoting responsible gaming and safeguarding players' well-being.
This collaboration represents a strategic alliance where Scandinavian companies are joining forces to leverage our combined strengths in jurisdictions around the world, with a particular focus on amplifying impact and mutual strength in the Dutch market.
Jaakko Soininen, Managing Director of Finnplay, expressed his enthusiasm about the partnership: "Our strategy in Finnplay is to be Platform of Cooperation and bring together the best operators the best providers and the best solutions to ensure players and regulators have the best and safe experience for gambling.
We’re excited on partnering with Mindway AI. This partnership is in core of this strategy, bringing world class responsible gambling tool available for our operators to enhance the player experience.” Rasmus Kjaergaard, CEO of Mindway AI, also shared his thoughts on the collaboration:
Rasmus Kjaergaard, CEO of Mindway AI, also shared his thoughts on the collaboration:
"Mindway AI is dedicated to creating innovative solutions that enhance the safety and enjoyment of gaming experiences. By partnering with Finnplay, we can extend our reach and impact, helping more operators implement effective, AI-powered responsible gambling measures. Together, we’re not only making gambling safer but also setting a new benchmark for the industry. We're excited about the possibilities this partnership brings and look forward to making a positive difference in the gaming world."
The collaboration between Finnplay and Mindway AI underscores the shared commitment to safer gambling and represents a significant leap forward in responsible gaming practices. Operators using the combined solutions will benefit from seamless integration, real-time monitoring, and advanced AI-driven insights that will help them protect their players while optimizing their operations.
About Finnplay
Founded in 2008, Finnplay is a Nordic-based provider of iGaming platform technology and services, which specialises in tailored solutions for the online and mobile gaming industry in regulated markets. Finnplay’s core product, Titan is an industry-leading iGaming platform incorporating a technology stack based on microservices, including integrations for all the major games, payments and other third party providers plus a Back Office for site management. The gaming platform is compliant in the regulated gaming jurisdictions of Denmark, Estonia, Hungary, Lithuania, Malta, Mexico, Romania, Sweden, and the Netherlands.
About Mindway AI
Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection. Mindway AI has a strong market position in Denmark and the Netherlands and currently
sees growth in Germany, UK, Sweden, Australia, Malta, Spain, Switzerland, and the US. At present,
Mindway AI’s solutions detect more than 7.7 million active players monthly and is translated into 14 different languages. Better Collective A/S is a majority shareholder of Mindway AI.
