You spoke. We listened! In response to overwhelming demand, we´re excited to be able to share with you that Milan has been selected as the new permanent home for what will be SiGMA's largest event yet - SiGMA Central Europe.
Special offer for 2024
To celebrate this milestone and ensure a smooth transition, SiGMA is offering an exclusive promotion for the upcoming November 2025 show. Businesses that purchase a booth for the November 2025 SiGMA Central Europe event will receive double the space at no extra cost, or a matching free booth at the September 2025 SiGMA Euro-Med event in Malta.
This limited-time offer is valid until the end of November 2024, making it the perfect opportunity to maximise your exposure in the iGaming industry.
Space to grow
In November 2025 Milan will appear in the SiGMA calendar for the first time, attracting an estimated 30,000 delegates to the Fiera di Milano - the world's 4th largest expo centre, delivering just under 400,000 square metres of exhibition space and 3 state-of-the-art venue conference centres.
Here's how you stand to benefit:
Huge market size and untapped potential
As the largest untapped online gambling market in Europe, Italy offers unparalleled growth opportunities for the industry.
▪️ Italy boasts the second-highest total gambling market revenue in Europe, worth an impressive €16 billion. Only 25% of this revenue is currently generated through online platforms, leaving a substantial €12 billion in offline gambling that remains largely untouched.
▪️ Italy’s online gambling industry is set to achieve a revenue of €2.89 billion in 2024, anticipating an annual growth rate of 5.52 percent from 2024 to 2029. The market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion for the online casino segment alone in 2024.
Easy accesibility
▪️ Hosting SiGMA Europe in Milan also offers the advantage of easy accessibility, thanks to its three international airports—Malpensa, Linate, and Orio al Serio—that provide excellent connectivity for participants from around the globe.
▪️ Milan also features a highly efficient public transportation system, with five metro lines and an extensive network of buses and trams that reach even the city’s outermost areas, allowing delegates from neighbouring jurisdictions to easily travel to the event.
Fiera di Milano - Italy's largest expo venue and Europe's third largest
▪️ The exhibition centre hosts 20 large pavilions
▪️ Total indoor exhibition space offering 345,000 square metres.
▪️ Total outdoor exhibition space boasts 60,000 square metres.
▪️ 15,000 parking lots for exhibitors and visitors
▪️ 3 state-of-the-art conference centres.
