Providence, RI (March 10, 2025) — Bally’s Corporation introduces its “Game In Good Hands” global responsible gaming initiative, emphasizing the pillars of trust and responsibility in support of Problem Gaming Awareness Month.
The Game In Good Hands campaign will be promoted through both online and land-based casinos, utilizing signage, websites, and direct mail communications to reach customers.
“Bally’s Corporation is proud to introduce the "Game In Good Hands" responsible gaming campaign. This initiative highlights Bally's dedication to providing a safe and enjoyable experience for all users of its gaming products worldwide,” stated Robeson Reeves, CEO of Bally’s Corporation.
Bally’s value trust, where they strive to provide best-in-class customer service along with transparent online and land-based offers. Bally’s goal is to deliver excellent user experience, whether on their websites, or inside one of their casinos.
In addition, Bally’s is proud to have been shortlisted for several online industry awards that validate their brand position as a trustworthy place to play, complemented by positive customer feedback. Bally’s is a proud member of the American Gaming Association (www.americangaming.org) and Responsible Online Gaming Association (www.responsibleonlinegaming.org).
Responsibility is a cornerstone of Bally’s operations. Bally’s strives to make their casinos a safe and comfortable environment for players to have fun. Bally’s routinely works behind the scenes to ensure the guests have fun and, most importantly, Game in Good Hands.
For online gaming, Bally’s provides a range of fantastic tools, from Deposit and Loss Limits to Session Reminders, giving players the freedom to play their way. Plus, there is always someone on hand to assist if needed.
If players wish to self-exclude online, they should visit the Responsible Gaming pages for more information. If players would like to self-exclude while at Bally’s casino, they should visit the designated property location for immediate assistance.
To learn more about Game In Good Hands, visit here.
If you or someone you know has a gambling problem, the National Problem Gambling Helpline (1-800-GAMBLER) is operated by the National Council on Problem Gambling. The helpline serves as a one-stop hub connecting people looking for assistance with a gambling problem to local resources. This network includes 28 contact centers covering all 50 states and U.S. territories. The National Problem Gambling Helpline offers call, text, and chat services 24/7/365. Learn more at www.ncpgambling.org.
About Bally’s Corporation:
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
