Interior Image Group founder and CEO Patti Tritschler’s firm creates spaces that fuel discovery. By Peter White
As the visionary behind Interior Image Group (IIG), Patti Tritschler has led the company in redefining the design landscape of the hospitality and gaming industries. With a focus on creating immersive, guest-centric environments, IIG has become a trusted partner for some of the most iconic names in entertainment, including Caesars Entertainment. In this exclusive interview, Casino Life Magazine sits down with Patti to explore her design philosophy, IIG’s recent work on the stunning Caesars New Orleans, and what it takes to bring a luxury resort casino experience to life.
Please could you begin by telling us a little about Interior Image Group (IIG) and yourself?
At Interior Image Group we believe every space has a story to share and, as an award-winning design firm, we are equipped to tell those stories in a truly captivating, artistic way. We design with thoughtfulness and intuition. Trusting a space to IIG means trusting someone with your story, and all of the reasons that people will feel moved by your brand and in awe of the space it sits in.
For the past 20 years, we have excelled in design-and-procurement services for the hospitality industry. I launched the company with a progressive and growth-minded strategy that has ultimately fueled the development of our IIG team. Our design portfolio that now features prestigious hotel brands like Marriott, Hilton, IHG and, of course, Caesars Entertainment. Working with these brands and independent clients, we curate a journey through touchstone moments, fueling discovery, function and a special type of storytelling that requires an unmatched level of ownership over a project.
That story-driven approach has led to multiple award recognitions within the hospitality design industry. This includes being named one of the 2024 Hospitality Giants of Design and 2024 Rising Giants of Design by Interior Design magazine.
Image: Caesars Hotel & Casino, Atlantic City, NJ PHOTOGRAPHY: MORIS MORENO
Experiencing exceptional growth has allowed IIG to expand and establish distinguished divisions to highlight our areas of expertise. Now a full collective, IIG offers interior-design services for full-service and lifestyle-hospitality projects, casino hotels, restaurants and bars, and multi-family and commercial spaces. Similarly, IIG Select offers interior-design services for new construction, and renovations for select-service and extended-stay properties. Our procurement division, Throughline by IIG, is a partner in procurement, ensuring projects stay on track and within budget. From start to finish, the IIG collective has the expertise to see projects from concept to completion, while crafting unforgettable environments and sensory experiences for guests. Throughout my career, I’ve understood the value and importance of relationships and continually strive to build a lasting connection with each and every IIG client.
Image: Caesars Hotel & Casino, New Orleans, LA PHOTOGRAPHY: MORIS MORENO
What notable projects has Interior Image Group been involved with recently?
Our most recent casino-hotel project is the new Caesars Hotel & Casino New Orleans. It was recently welcoming guests as the host hotel for Super Bowl LIX and for Mardi Gras celebrations. IIG’s designs included the hotel’s public spaces, and suites and guestrooms, all part of a $435 million renovation of the former Harrah’s Casino & Hotel. IIG designed the hotel lobby, lobby bar, public areas, elevators and lobbies, and the 286 guestrooms, and the Grand Suite in the newly constructed Caesars Tower.
Image: Caesars Hotel & Casino, New Orleans, LA PHOTOGRAPHY: BJORNEN COSTAS
How did you begin working with Caesars Entertainment?
The IIG design team was invited to conceptualize a new guestroom design for Caesars Entertainment, something innovative and versatile for their different markets and brands. As a result of that work, IIG is now recognized as a preferred hospitality-design firm for Caesars Entertainment. The opportunity to represent the legendary Caesars Entertainment brand has been an incredible experience. Our design team fully embraced that original challenge of blending modern-yet-timeless style with rich, historic influences to create a truly memorable hospitality experience.
Image: Patti Tritschler, CEO and founder of IIG
Completing the Ocean and Centurion Towers of Caesars Hotel in Atlantic City in 2022 – with more than 2,200 guestrooms, guest corridors, elevators and lobbies – was a project that will stand as a hallmark of our collaboration with Caesars Entertainment, one that set a new benchmark in our partnership. We are immensely proud of the recognition it has received – including a MUSE Design Gold Award in 2023 – and it marked the beginning of a series of transformative decisions that will redefine hospitality experiences across Caesars properties.
We also just completed the Caesars Virginia Hotel in Danville, Virginia, a 320-room, new-construction hotel tower, and we are working on a host of additional casino hotel renovation projects around the country for Caesars Entertainment. IIG is also designing a number of branded, independent, and boutique hotel properties in the lifestyle, full-service and select-service hotel markets.
Tell us more about the Caesars New Orleans project, especially with regard to its various development phases and what they involved.
Image: Harrah's Hotel & Casino, Atrium Tower, Atlantic City, NJ PHOTOGRAPHY: DLUXCREATIVE
IIG was involved in the new guestroom and suites tower, and the hotel lobby and bar spaces. We had the opportunity to spend a significant amount of time on-site working directly with the contractors and client to ensure the execution was carried out true to our design vision. As a result of that face-to-face interaction, those spaces visually reflect the sense of luxury the design team intended.
Inspired by the culture of Roman baths and lush gardens, the spaces embody indulgence, community, and beauty to create an uplifting and elegant space. The lobby exudes ethereal elegance, harmonizing lightness and reflection with natural materials, refined details, and a fresh, clean palette that beautifully complements rich wood tones and soft metal accents.
Overlooking the river, the double-volume bar and lounge is punctuated by an expansive chandelier, abstracted in the form of a golden laurel-leaf crown. It casts a soft radiance over the space while a sparkling, crystal art installation adorns either wall, adding layers of sophistication and texture.
Throughout the public spaces and continuing into the suites and guestrooms, the interplay of natural light, material textures, and intricate craftsmanship elevates the design, blending indulgence with contemporary elegance. Together, these spaces offer an understated luxury that celebrates architectural wonder, social energy and a profound sense of place.
The Grand Suite on the fifteenth floor showcases that refreshed-Roman atmosphere with subtle, modernized style beginning with a color palette of cool blues, soft wood tones and stone and brass accents. From elevated finishes of richly stained wood, elegant stone, glass tiles, and bold metals to the tailored luxury of the fireplace lounge furniture, the suite evokes tranquility and elegance. Guestrooms feature soft, flowing blue textiles, gold lighting fixtures, encompassing headboards, and custom graphics for a signature headboard treatment.
Image: Harrah's Hotel & Casino, Waterfront Tower, Atlantic City, NJ PHOTOGRAPHY: CAESARS ENTERTAINMENT
How does Interior Image Group expertise apply to the casino-resort environment?
IIG’s design philosophy is rooted in creativity and storytelling, and we lead with the mantra of creating memorable environments for people to enjoy. Our hospitality expertise in unique destinations lends itself very well to the resort casino environment.
What would you like to see in the future from the Interior Image Group? Are there any dream collaborations, projects or ideas that haven’t come to life as yet?
We are very fortunate to have worked on the type of projects we’ve done to date. But we’re always excited to continue expanding in primary markets like Las Vegas and anywhere that we can be a part of creating design-forward spaces that are memorable to the people who visit.
Image: Horseshoe Hotel & Casino Lake Chales, LA PHOTOGRAPHY: VOCE DI-PICADAS
With so many design agencies, how does Interior
Image Group plan to stand out?
We’re not only experts in creative hospitality environments, we are a firm led by passionate designers who leave ego at the door. They work very hard to provide concierge-level service to our clients,
so they are happy with the experience of working with a team that cares about a quality design and meeting the needs of the project, budget, and schedules.
Image: Horseshoe Hotel & Casino; Lake Chales PHOTOGRAPHY: VOCE DI-PICADAS
You’ve had a couple of incredibly busy years. What can we expect next from Interior Image Group? What projects have you for 2025?
We are staying busy with a number of other full service projects, some of which are set to open in late 2025 or the beginning of 2026. Two of those include the renovation of a hotel in Park City, Utah, and the transformation of an old textile mill into a hotel in Mount Airy, North Carolina. Both of these properties are rich in storytelling opportunities.
No matter what the project, a casino-hotel, boutique or full-service lifestyle project, we will continue to innovate and bring forward our design vision. We look forward to many more opportunities to elevate the guest experience and create iconic spaces that resonate with their unique locales.
The Casino Life Magazine team extends its sincere thanks to Patti Tritschler CEO and founder of IIG and Director of Marketing & PR Jennifer Durrant for their invaluable cooperation in making this interview possible
***This exclusive feature interview was originally published in Casino Life Magazines March 2025 Edition Issue 175 ***
