What an Online Hater Really Wants from You
Haters are not your problem…ignoring them is By: Jay Baer, Author of the book Hug Your Haters
The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever.
Based on my research with Edison, we found two main hater types, “Onstage” haters, who publicly launch complaints via social media and online review sites, and “Offstage” haters, who conduct their complaints via more private channels such as email and phone.
