The iGaming industry is very competitive and that’s why casinos always want to be in front of each other. Being innovative and responsive to new developing technologies is very important nowadays, and that’s how new casinos should be if they want to be the first chosen. Of course, one of the innovations was the development of casinos to make them available for mobiles and also the live games, which changed the casinos.
Ahead of his participation in the new Advertising and Marketing Conference stream at this year’s ICE VOX, Marathonbet’s Head of Brand, Dan Towse explores how gambling consumers are 'programmed to be promiscuous', why trust is essential for brands and where Love Island influencers fit into the betting ecosystem
Clarion Gaming, organisers of ICE VOX, the only industry conference to address the strategic issues facing all of gaming’s vertical markets, has confirmed an amended format for the 2020 edition (3-4th February, ExCeL London, UK) which invites delegates to ’Step Into The Future’.
As one of this year’s ICE Africa Champions, what are your aims ahead of the event and in particular with reference to Nigeria?
I partnered with Clarion to co-host its' first event in Africa which was the World Regulatory Briefing (WrB) first held in Lagos, Nigeria and subsequently Nairobi, Kenya before it morphed into ICE Africa. My aims haven't changed much over the years. I have been trying to showcase the industry opportunities in Nigeria specifically and Africa as a whole.
As one of the most respected trade bodies on the continent, the South African Bookmakers’ Association (SABA) has taken a stand on a number of key issues. Sean Coleman, SABA’s CEO, explains its commitment to blocking centralised monitoring legislation, the lessons that can be learned from the credit industry, the importance of sharing intelligence and the consequent benefits of attending what he believes to be the gambling industry's essential Pan-African b2b event.
Why is ICE Africa important for the local gaming industry and why are you supporting this year’s event?
Since its launch in 2005, casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services.
Published 10 times each year...
