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Casino Exhibitions News

Public ‘trust and confidence’ will determine the success of integrated resorts

 

Japan market research expert Dominic Carter says casinos that can secure a Japanese partner to lend trust and confidence to their brand have the greatest chance of success

  • Clarion Gaming adds market guru to JgC speaker line-up
  • He urges casinos to think about who they are, not what they do
  • Successful entrants have the potential to shape Japanese perceptions of casinos

Zitro: Combining science and art to achieve gaming synergy

As the varied sectors of the global gaming industry prepare to meet at this year’s ICE London, the world leading developer, Zitro Gaming highlights the importance of creative content experiences and teamwork regardless of whether its for land-based, online or social verticals. Talking ahead of the company’s showcase on Stand: N6-160 in London, Johnny Ortiz, founder of Zitro, explores the relationship between technology and ideas, the power of passion and why being one big family continues to drive Zitro’s success…