Online casinos are a profitable business, they may work to tiny margins but a ‘locked-in’ player can and will drip-feed a tidy revenue into a casino over time.
Consequently, like all good businesses, more and more companies are throwing their hat into the ring and joining the online casino merry-go-round hoping they have what it takes to attract new customers and keep them.
Traditionally brick-and-mortar casinos spent all their time and effort in keeping their customers loyal. Online casinos took that a step further by focusing on new customers and attracting them with tasty ‘sign-up bonuses’ which also work to ‘lock in’ new players who have to dedicate some substantial game play hours to receive the sign-up bonus in full.
But now all online casinos are offering sign-up bonuses and operators have been forced to pull a new offer out of their bag and that is ‘No Deposit Free Bets’.
