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What’s With the Candy Obsession?

We all remember the gargantuan hit that was Candy Crush Saga as for a while it was everywhere you looked and everyone seemed frenzied panic to crush candy. Brought to us in 2012 by games developer King, this match-three puzzler is considered one of the first and most successful games spawning the model we now call freemium, where players can progress through the game without spending any money, but revenues can be made from players who wish to pay for special features or actions. There are some impressive Candy Crush Saga stats out there, but the one that really captures the attention is the 550 million monthly active players it had in early 2015. Although figures seem likely to drop at some point, as we're five years after the initial boom, these numbers are still impressive.