Featured Editorials

Worldwide tour to continue on to EMEA with addition of ICE 2016 dates – by Andrew Behan

Having successfully completed star-studded performances at G2E and SAGSE, Aristocrat Technologies has now added new dates to its ‘Big Play’ tour with ICE 2016 providing the next stage on its global circuit.

“Every casino operator wants to make the big play – creating an experience for their player that is exciting, engaging and that builds loyalty,” says Chief Commercial Officer Maureen Sweeny, explaining the rationale behind Aristocrat’s latest comprehensive package of Class III gaming solutions.

If there was one iGaming trend that captured the industry's attention in 2015, it was mobile gaming

If there was one iGaming trend that captured the industry's attention in 2015, it was mobile gaming. Despite many sites launching mobile products as early as 2010, the industry has only just started to come into its own and many are now predicting that 2016 could be the year the medium starts to overtake desktop gaming.

Indeed, thanks to a combination of improved smartphone technology and increased gaming options, mobile casino operators are now gearing up for a major push over the coming months.

Interview with Barry Clemo Strategic Marketing Director Genting UK. Peter White reports back from the opening night of Resorts World Birmingham

Genting International Casino at Resorts World Birmingham is the first new-build resort casino to open in Europe for a generation. What amenities do you think set it apart from other European casino properties?

Those “M’s” and all things social…They just happen to be my students. Bob Ambrose

I am excited that the gaming industry is studying the next generation of customers. Quite frankly I am bored with my baby boomer counterparts.

Those “M’s” are 80 million strong; according to the US Chamber of Commerce. This is the first generation that has grown up from diaper to “cap and gown” centered in a planet sized evolution of technology.

They are also my students. Not all 80 million! But I do have a microcosm of multi-cultural 18-30 year olds that don’t like being generalized. I get it! As a child of the 1960’s in the US I felt the same way with the entire “flower-power” hippie-generation tag I had to bear.