Submitted by admin on Sat, 18/05/2024 - 17:15
Amy Colbourn, managing director of business strategy for MONOGRAM, chats with Peter White
You’re running a Las Vegas resort that’s due to open soon. How do you stand out in a crowded marketplace? Ideally, you find an agency that thinks outside the box. In the case of Virgin Las Vegas, you pick up the phone and call MONOGRAM. It’s a newish marketing agency that paradoxically has a wealth of experience in Sin City. MONOGRAM Managing Director of Business Strategy Amy Colbourn unravels that paradox for our own Peter White in a recent conversation.
Could you begin by telling us a little about yourself?
