Hook, line and sinker – the tricks of the trade!

Retention is the Name of the Game

Of all the metrics out there in the gaming world, retention ranks atop the pile. Retention can keep a game alive for decades, and it is the ideal way to generate ongoing revenue streams. In the competitive online gaming arena, various design hooks have been employed to captivate the attention of players and to maximize retention. Kicking off proceedings is maximum immersion from the get-go. All games need to be captivating and exciting from the moment the user logs in and starts playing. If the game appears to be boring, slow, or unavailable off-line, users may be turned off. You never get a second chance to make a good first impression as the old saying goes.

Keep the Player Informed About What’s Going On